PPC Specialist

2 weeks ago

Mumbai, India ADoctor Full time

Key Responsibilities

  • Plan, create, and manage PPC campaigns across multiple platforms (Google, Meta, etc.).
  • Conduct keyword research, competitor analysis, and audience targeting to optimize campaigns.
  • Monitor, analyze, and report on campaign performance with actionable insights.
  • Optimize ad copy, creative, bidding strategies, and landing pages to improve CTR, CPC, and ROAS.
  • Stay up to date with industry trends, best practices, and platform updates.
  • Collaborate with marketing and design teams to align campaigns with overall business goals.
  • Manage budgets effectively to maximize ROI and achieve performance targets.

Requirements

  • Proven experience (1–3 years) as a PPC Specialist or in a similar role.
  • Strong knowledge of Google Ads, Bing Ads, Meta Ads Manager, and other PPC platforms.
  • Experience with tools such as Google Analytics, Tag Manager, and SEMrush/Ahrefs (preferred).
  • Advanced Excel/Google Sheets skills for reporting and data analysis.
  • Strong understanding of performance metrics: CTR, CPC, CPA, ROAS, Quality Score.
  • Excellent analytical, problem-solving, and communication skills.
  • Google Ads or Meta Blueprint certification (preferred but not mandatory).

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Benefits:

  • Paid time off

Application Question(s):

  • What is the Zip Code of your place of Residence?
  • What is your current in hand salary (per month)?
  • What's your salary expectation right now?

Work Location: In person

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