PPC Expert

1 day ago

Mumbai Maharashtra, India Brainvire Full time

**Job Location**:
Ahmedabad, Mumbai

**Job Type**:
Permanent

**Education**:
Bachelor's degree in marketing, business, or a related field

**Position**:
PPC Expert

**Experience**:
5-7 Years

**No of Openings**:
1

**Roles & Responsibilities**:

- Should have minimum 5 years of hands-on experience managing PPC campaigns,
- Develop and execute comprehensive PPC strategies to drive high-quality traffic and achieve business goals
- Oversee the management of PPC campaigns across multiple platforms, such as Google Ads, Bing Ads, and social media advertising channels.
- Conduct keyword research, ad copywriting, campaign optimization, shopping feed setup and optimization, and conversion tracking setup to improvise campaign.
- performance and maximize ROI Monitor campaign budgets, track key metrics, and generate performance reports to present to stakeholders
- Stay abreast of industry trends, emerging technologies, and the competitive landscape to identify growth opportunities and recommend strategic adjustments.
- Lead a team of PPC specialists, providing guidance, training, and performance feedback to ensure campaign success.
- Collaborate with cross-functional teams, including marketing, design, and development, to align PPC efforts with overall marketing initiatives.
- Conduct regular A/B testing and conversion rate optimization to improve campaign performance and landing page effectiveness.
- Stay informed about search engine algorithm updates and changes in PPC advertising.
- policies to ensure compliance and adapt strategies accordingly.
- Provide strategic insights and recommendations to optimize campaign targeting, audience segmentation, and ad
- In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Proficiency in using analytics and bid management tools Excellent understanding of PPC best practices, including campaign setup, keyword research, ad copywriting, Shopping feed optimization, Conversion tracking, and landing page optimization
- Experience with A/B testing and conversion rate optimization techniques Strong leadership and team management skills
- Excellent communication and presentation abilities Certifications such as Google Ads, Google Analytics, and Bing Ads are a plus

**Skills**:

- Excellent communication
- Team Handling
- Analytical Skill

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