Institutional Sales Manager

3 weeks ago

Delhi, India KBB NUTS PVT. LTD. DELHI Full time

Tulsi
, the flagship brand of
KBB Nuts Pvt. Ltd.
, is one of India's leading names in
premium dry fruits, nuts, seeds, and superfoods
. We cater to
B2B, institutional, and industrial segments
by providing high-quality ingredients to
food manufacturers, bakeries, confectionery, HORECA, QSR chains, and corporate clients
.

We aim to be the most trusted
ingredient partner for the food and beverage industry
, ensuring
quality, innovation, and supply reliability
.

Location: Delhi

Salary: 10-12 LPA CTC

Role Overview

We are seeking an experienced
Institution Sales Manager
to drive
ingredient sales
to
industrial buyers, institutional clients, and large food brands
. This role requires a strong understanding of
food manufacturing processes, raw material sourcing, and institutional procurement cycles
.

Key Responsibilities (KRAs)
1. Business Development & Client Acquisition

  • Identify and onboard
    food processing companies, bakeries, confectionery brands, ice cream manufacturers, HORECA, and QSR chains
    .
  • Build strong relationships with
    procurement teams, R&D departments, and purchase managers
    of large institutions.
  • Target large
    corporate pantry accounts and airline catering units
    for ingredient supply.

2. Account Management & Retention

  • Develop and manage
    key institutional accounts
    with a focus on
    repeat orders and long-term contracts
    .
  • Ensure
    consistent supply chain and credit control
    for institutional customers.

3. Revenue & Margin Responsibility

  • Achieve
    monthly and quarterly institutional sales targets
    .
  • Maintain
    P&L accountability for the institutional channel
    , ensuring healthy margins.

4. Market Expansion & Intelligence

  • Identify
    new product opportunities and ingredient demand trends
    in the market.
  • Keep track of
    competitor activity, pricing, and market movements
    .

5. Coordination & Execution

  • Work with
    operations, logistics, and quality control teams
    for timely order execution.
  • Support
    NPD (New Product Development)
    initiatives for institutional clients as per their requirements.

Required Skills & Experience

  • 4–8 years
    of experience in
    B2B institutional / ingredient sales
    (nuts, dry fruits, seeds, food ingredients).
  • Strong network with
    food manufacturers, industrial buyers, and HORECA
    .
  • Knowledge of
    industrial procurement process, credit norms, and raw material quality parameters
    .
  • Strong negotiation, client relationship, and technical understanding of food ingredients.

Education

  • Graduate / Postgraduate in
    Business, Food Technology, or related fields
    .

Why Join Tulsi (KBB Nuts)?

  • Work with one of
    India's most trusted brands in nuts and dry fruits
    .
  • Leadership opportunity
    in a high-growth B2B ingredient segment.
  • Attractive incentives linked to
    business performance and client acquisition
    .

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