Digital Marketing Manager
4 days ago
1. SEO (Website Ranking + Instagram SEO) - Perform keyword research for the pet industry - On-page SEO (titles, descriptions, content optimization) - Off-page SEO (backlinks, PR listings, partnerships) - Technical SEO (speed improvement, indexing, schema) - Rank for pet-care keywords like dog shampoo, tick & flea, grooming products - Instagram SEO: hashtag planning, keyword captions, profile optimization ⸻ 2. Google Ads Management - Run Search, Display, Shopping & Retargeting campaigns - Manage daily budgets, CPC, and conversions - Setup proper tracking (pixels, tags) - Test multiple ad variations - Improve ROAS and reduce ad waste ⸻ 3. Meta Ads (Instagram + Facebook Ads) - Run Instagram and Facebook traffic + conversion ads - Build target audiences (pet parents, dog/cat owners) - Retarget website visitors & Instagram profile visitors - Create ad strategies for each product category - Collaborate with designer for ad creatives ⸻ 4. Website Traffic & Sales Growth - Drive relevant traffic from SEO, ads, and social - Improve product page conversion rate - Manage and improve checkout funnels - Suggest website improvements (UI/UX) - Implement offers, coupons, landing pages to boost sales ⸻ 5. Social Media Growth & Strategy - Increase Instagram reach, followers, and engagement - Plan content strategy - Boost high-performing reels and posts - Create SEO-driven captions & growth strategies - Improve Instagram Shop visibility ⸻ 6. Reporting & Analytics - Weekly traffic, sales, CPC & ad report - Analyse Google Analytics & Ads Manager - Track sales funnel and conversion patterns - Make data-driven recommendations ⸻ Requirements - 1–4 years of digital marketing experience - Strong knowledge of SEO, Google Ads, Meta Ads - Must have handled e-commerce or D2C brand(s) - Experience with GA4, Search Console, Meta Business Manager - Strong analytical and research skills - Ability to handle digital marketing independently - Bonus: Experience in pet industry or FMCG ⸻ ⭐ Skills Needed - SEO (On-page, Off-page, Technical) - Google Ads - Meta Ads - Keyword Research - Social Media Strategy - CPC & ROAS optimisation - Conversion Rate Optimisation - Data Analytics - Creative ad planning ⸻ KPIs (Performance Metrics) - Website traffic growth - Keyword ranking improvement - Website sales & conversions - CPC reduction - ROAS improvement - Instagram growth & visibility - Revenue from ads
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Digital Marketing Manager
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Digital Marketing Account Manager
4 weeks ago
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Digital Marketing Account Manager
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Digital Marketing Account Manager
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Digital Marketing Manager
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