Marketer Researcher

2 weeks ago

Noida, India Machadalo Full time

Machadalo is a Whatsapp-based tech platform company, founded by the alumni of IIT Bombay and IIM Mumbai. A funded company, Machadalo is rapidly expanding in the innovative technology space and delivering integrated sales and marketing services to businesses. We have a presence in over 50 major cities in India.


Our Business Model: 

  • AI/ML Chatbot driven technology for Push/Pull based Lead Generation in B2B & B2C sectors. Data science-backed consumer insights.
  • End-to-end campaign management platform for optimizing leads to conversion.


Responsibilities / Job Role: Market Research and Lead Generation Executive


  • Collect and analyze quantitative and qualitative data using various research methodologies, and conducting surveys
  • Conducting on-call surveys with decision-makers of different entities.
  • Preparing and analyzing reports from our platform CRM dashboard
  • Conduct market research to identify new business opportunities and target markets
  • Qualify leads by assessing their needs, budget, authority, and timeline
  • Collaborate with the sales and marketing teams to support lead-generation campaigns and strategies
  • Create and curate engaging content for inbound lead generation, to post on our social media pages on Facebook, Instagram, LinkedIn, etc, and our website
  • Report on lead generation activities and results
  • Contribute to ongoing market intelligence efforts by maintaining databases, updating competitive analyses, and identifying emerging trends


Qualifications/ Requirements:

  • B.COM, BSC, Engineering, BBA, BA graduates
  • Excellent written and verbal communication skills, with the ability to effectively present findings 
  • Proficiency in Microsoft Excel, PowerPoint, and other MS Office tools.
  • Detail-oriented with a proactive and self-motivated attitude.
  • Highly motivated individuals with a Go-Getter attitude are a MUST


Benefits

  • Hands-on experience in market research and lead generation within a dynamic and innovative company.
  • Mentorship and guidance from experienced professionals in the industry.
  • Opportunity to network with industry experts and build valuable connections.
  • Flexible work hours and a supportive work environment.
  • Potential for future career opportunities within the company


Payment Structure: Rs.20,000/month - Rs.30,000/month (based on experience and interview performance)


Duration:  Full time 

Timings: 10:00 am to 7:00 pm

All Saturdays will be working

Location:  Noida

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