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Market Research/Intelligence
1 week ago
This role is with one of our portfolio companies.
Position Overview:
We are seeking a highly motivated and experienced Market Intelligence Content Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in conducting industry research, analyzing market trends, and producing high-quality content to support our marketing efforts. This individual will play a key role in building our company's narrative and thought leadership in the retail, logistics, SaaS, and technology sectors.
Key Responsibilities
- Conduct in-depth research to identify industry trends, market dynamics, and emerging technologies within the retail, logistics, SaaS, and technology sectors
- Develop compelling narratives and content hooks that align with industry trends and position our company as a thought leader in the market
- Lead end-to-end project execution, collaborating closely with the different teams (PR, Digital, Email) to ensure optimum distribution of high value content
- Create media & thought leadership angles to general buzz around the company - which as an output keeps constantly in the news
- Create engaging presentations on thought leadership topics for speaking sessions at industry events, webinars, and forums -defining narrative & differentiation angles
- Collaborate with external agencies to execute primary research projects, including surveys, interviews, and focus groups
- Produce high-quality content, including POV blogs, whitepapers, eBooks, and case studies, to drive awareness and engagement with target audiences
- Stay up-to-date on industry news, competitor activities, and market developments to inform content strategy and messaging
Requirements:
- 7-10 years of experience in market intelligence, industry research, or content creation roles within the retail, logistics, SaaS, or technology sectors
- Strong analytical skills with the ability to synthesize complex data and insights into actionable recommendations
- Excellent written and verbal communication skills, with a keen eye for detail and storytelling
- Proven track record of developing thought leadership content and driving results through integrated marketing campaigns
- Experience working with market intelligence/research firms preferred
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