Media Strategist

2 weeks ago

Bengaluru, India NeerInfo Solutions Full time
Neerinfo Solutions is a Leading executive search firm providing services to leading IT services, Manufacturing, Captives, and BFS companies.
One of our clients a Top Tier 1 IT Services Company is looking to hire for an Media Strategist role.
Role: Media Strategist
Location- PAN INDIA
Experience - 7 to 12 years
Level - Manager
Position type: Permanent
Job Description -
Global Marketing Performance, Data & Technology (COE):
Role: Media Management Operations Specialist
Experience Range: 7+ years in B2B marketing
About The Role
The Media Operations Specialist is responsible for operations and execution of media strategies that align with our internal clients' marketing objectives.
The Media Operations Specialist will have a deep understanding of media channels, audience targeting and performance measurement. The Media Operations Analyst will lead the implementation of B2B digital media campaigns on behalf of Company marketing teams.
As a key team member within the Global Marketing Centre of Excellence (COE), the Media Operations Specialist will collaborate closely with Campaign Management, Brand, Performance marketing and Field Marketing internal clients to deliver effective media programs with speed and agility.
Core Responsibilities
Develop and implement integrated media strategies that align with client goals and drive business results, across various campaign types, including full-funnel, ABM and lead generation.
Partner with Field marketing teams on media strategies & planning, including audience analysis, forecasting, re-targeting and budget allocation.
Execute media plans across various digital channels, including social, connected TV, and digital out-of-home.
Collaborate with in-house Brand & Creative teams, MarTech and Analytics teams to ensure cohesive and effective full-funnel campaign execution.
Utilise data and insights to optimise media performance and provide actionable recommendations.
Develop and track key metrics & KPIs for campaign/program success and report on performance on behalf of internal client teams.
Fully understand the Company's MarTech stack and ensure media tactics leverage campaign operations requirements on a daily basis.
Manage relationships with media vendors and negotiate media buys to achieve the best value for clients.
Share information related to industry trends, emerging technologies, and best practices in media strategy and execution.
Support end to end media processes that support delivery of stakeholder briefs in an effective and agile manner.
Manage ongoing spend forecasting, tracking and reporting to support vendor payments requirements.
Additional responsibilities
Planning:
Develop thorough understanding of Company offerings and propositions, B2B technology marketing & competitor analysis, media channel insights and target audience analysis.
Partner with Campaign operations to ensure media channels are appropriately integrated into campaign architecture and tracking.
Maintain budget forecasting and tracking across platforms and channels.
Partner with Field Marketing media strategist on media planning, buying and operations requirements.
Execution, Optimisation:
Develop and execute media campaigns in accordance with campaign briefs.
Brief in-house creative teams on media asset requirements.
Manage IO process and budget pacing for all media campaigns in collaboration with internal stakeholders.
Track and measure against pre-defined KPIs across channel, tactic and media partner.
Optimize channel mix and budget allocation as required.
Project management & best practices:
Project / traffic manage all media requests including methods for prioritisation and rejection.
Develop close partnerships with Campaign Operations management and in-house creative teams to ensure optimal turn-around times.
Build and own end to end media process documentation, creation of media playbooks and best practices for knowledge sharing.
Develop benchmarks for post campaign reporting.
Candidate Profile
Degree in Marketing, Advertising, Communications, or a related field is preferable but not essential.
7+ years of experience in B2B media planning strategy and buying across core channels and platforms (including lead generation), with a focus on integrated campaigns.
Proven track record of successfully developing and executing media strategies that drive business outcomes.
Comprehensive understanding and experience with DSPs.
Some media agency experience preferred.
Strong analytical skills and the ability to interpret data to inform strategic decisions.
Excellent leadership and team management skills.
Outstanding communication and presentation skills, both verbal and written.
Hands-on proficiency in media planning tools and software.
Experience working with in-house procurement teams and managing vendor relationships.
Relevant Knowledge and Certifications:
SDFC Admin, LinkedIn Manager, Google Analytics, Adobe Analytics, Similar Web. SEM Rush, 6Sense, CRM tools, Content Syndication platforms & vendors, CM360, LiveRamp, DemandBase, Triblio
Workfront management.

  • Media strategist

    2 days ago

    Bengaluru, India NeerInfo Solutions Full time

    Neerinfo Solutions is a Leading executive search firm providing services to leading IT services, Manufacturing, Captives, and BFS companies.One of our clients a Top Tier 1 IT Services Company is looking to hire for an Media Strategist role.Role: Media StrategistLocation- PAN INDIAExperience - 7 to 12 yearsLevel - ManagerPosition type: PermanentJob...

  • Social Media Strategist

    3 weeks ago

    Bengaluru, Karnataka, India Simplilearn Solution Full time

    About the JobWe're looking for a skilled Social Media Strategist to oversee our social media presence and develop a comprehensive strategy to drive business growth. If you have a passion for creating engaging content and analyzing data, this role is perfect for you.About the CompanySun Mobility is a leading provider of innovative mobility solutions. We're...

  • Social Media Strategist

    6 months ago

    Bengaluru, Karnataka, India Kyros Solution Pvt. Ltd. Full time

    Kyros Solutions is a digital marketing agency located in Bengaluru. We offer a wide range of services including SEO, SMM, PPC, web development, and branding. Our team of experts knows how to drive traffic, increase visibility, and build strong brands. Contact us today to start your digital marketing journey! **Role Description** This is a full-time on-site...

  • Media Strategist

    2 weeks ago

    Bengaluru, India NeerInfo Solutions Full time

    Neerinfo Solutions is a Leading executive search firm providing services to leading IT services, Manufacturing, Captives, and BFS companies. One of our clients a Top Tier 1 IT Services Company is looking to hire for an Media Strategist role. Role: Media Strategist Location- PAN INDIA Experience - 7 to 12 years Level - Manager Position type: Permanent...

  • Media Strategist

    2 weeks ago

    Bengaluru, India NeerInfo Solutions Full time

    Neerinfo Solutions is a Leading executive search firm providing services to leading IT services, Manufacturing, Captives, and BFS companies.One of our clients a Top Tier 1 IT Services Company is looking to hire for an Media Strategist role.Role: Media StrategistLocation- PAN INDIAExperience - 7 to 12 years Level - ManagerPosition type: PermanentJob...

  • Media Strategist

    2 weeks ago

    Bengaluru, India NeerInfo Solutions Full time

    Neerinfo Solutions is a Leading executive search firm providing services to leading IT services, Manufacturing, Captives, and BFS companies.One of our clients a Top Tier 1 IT Services Company is looking to hire for an Media Strategist role.Role: Media StrategistLocation- PAN INDIAExperience - 7 to 12 years Level - ManagerPosition type: PermanentJob...

  • Digital Media Strategist

    4 weeks ago

    Bengaluru, Karnataka, India Aptita Full time

    Digital Media Strategist RoleAt Aptita, we are seeking an experienced Digital Media Strategist to join our team in Mumbai. As a key member of our media planning department, you will be responsible for developing and executing strategic digital marketing campaigns that drive brand awareness and customer engagement.About the Role:We are looking for a highly...

  • Social Media Strategist

    2 weeks ago

    Bengaluru, Karnataka, India VAP Group Full time

    VAP Group is a pioneering force in the Web3 and AI revolution, offering one-stop services and solutions globally. As a Social Media Strategist, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our business objectives.**Job Description:**Develop and execute a social media strategy that engages our...

  • Digital Media Strategist

    3 weeks ago

    Bengaluru, Karnataka, India myGwork Full time

    Job Title: Digital Media StrategistAbout MyGwork:MyGwork is an inclusive employer and a member of the largest global platform for the LGBTQ+ business community.About the Role:We are seeking a highly skilled digital media strategist to deliver on our brand and business goals. The ideal candidate will be responsible for creating customized media...

  • Digital Social Media Strategist

    4 weeks ago

    Bengaluru, Karnataka, India LWYD Interactive Full time

    Digital Social Media StrategistAt LWYD Interactive, we're seeking a highly skilled Digital Social Media Strategist to join our dynamic marketing team.About the Role:We are looking for a creative and strategic thinker who can develop and execute comprehensive social media strategies aligned with our brand objectives. As a Digital Social Media Strategist, you...

  • Digital Media Strategist

    3 weeks ago

    Bengaluru, Karnataka, India Cleartax Full time

    Cleartax seeks a highly skilled Digital Media Strategist to lead our social media initiatives and expand our digital footprint. As a key member of our marketing team, you will be responsible for developing informed content strategies, maximizing customer engagement, and aligning our brand with new and emerging trends.The ideal candidate will have significant...

  • Social Media Strategist

    7 months ago

    Bengaluru, India Teckfore Interiors Pvt Ltd Full time

    Job Position: Social Media Strategist Roles and Responsibilities: strategy, managing lead generation campaigns, leading team etc. Design social media strategies to achieve marketing targets. Manage, create and publish original, high quality content. Administer all company social media accounts ensuring up-to-date content. Liaise with writers and...

  • Digital Media Strategist

    4 weeks ago

    Bengaluru, Karnataka, India An established digital payment solution brand Apply for this job Full time

    OverviewAn established digital payment solution brand seeks a seasoned Digital Media Strategist to lead its Brand Marketing efforts.The ideal candidate will have a strong grasp of current marketing tools and strategies, with experience in leading integrated digital brand marketing campaigns from concept to execution.Responsibilities include planning and...

  • Social Media Strategist

    6 months ago

    Bengaluru, Karnataka, India Clevertize Full time

    **Social Media Strategist** **This role is for copywriters who are seeking to move into the world of campaign creation and ideation.** - ** Liaison** between various departments (media, creative, brand, strategy, tech) to develop and execute campaigns that are holistic in nature for their brands - Designing** social media strategies** to achieve marketing...

  • Social Media Strategist

    1 week ago

    Bengaluru, India BrandStory Digital Full time

    **Social Media Strategist** **Responsibilities**: - Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals - Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams - Monitor the company's social media accounts and offer constructive...

  • Social Media Content Strategist

    1 month ago

    Bengaluru, Karnataka, India DIGISTART Full time

    DIGISTART is seeking a highly skilled Social Media Content Strategist to join our team. As a key member of our marketing department, you will play a vital role in developing and executing our social media content strategy.About the RoleThis is an excellent opportunity for an experienced social media professional to showcase their skills and take their career...

  • Social Media Strategist

    7 months ago

    Bengaluru, India Geekonomy Full time

    **Responsibilities** - Design social media strategies to achieve marketing targets - Manage, create and publish original, high quality content - Administer all company social media accounts ensuring up-to-date content - Liaise with writers and designers to ensure content is informative and appealing - Collaborate with Marketing and Product development teams...

  • Healthcare Social Media Strategist

    3 weeks ago

    Bengaluru, Karnataka, India Sukino Continuum Care Full time

    About the RoleSukino Continuum Care is hiring a Healthcare Social Media Strategist to create and execute effective social media campaigns that drive engagement and awareness. The successful candidate will have a proven track record of success in social media management and a deep understanding of the healthcare industry.This is a full-time position with a...

  • Social Media Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Airful Full time

    About the RoleAre you an experienced social media professional looking for a new challenge? We have an exciting opportunity for a Social Media Strategist at Airful in Yelhanka, North Bangalore.Key Responsibilities:Develop and implement a comprehensive social media strategy that aligns with the company's overall goals.Create engaging content and manage the...

  • Digital Media Strategist

    4 weeks ago

    Bengaluru, Karnataka, India Ather Energy Full time

    Role OverviewWe are seeking a Digital Media Strategist to join our Marketing team at Ather Energy. This role will focus on developing integrated media plans with agency teams primarily on digital channels.Responsibilities:Develop and execute full-funnel campaigns on biddable media, affiliates, and direct publishers.Analyze campaign performance using Ad...