Insights Partner

2 weeks ago


india Roche Full time

The Position

The key outcomes expected out of an Insights Partner are Collection of insights for the state cluster which includes -
○ Insights on brand campaigns and their implementation
○ TAE insights on brands, campaigns & connections
○ Competitive insights
● Collation of the marketing plans for the state and helping in execution of the same
● Mapping of patient journey SoF wise, Account wise , brand wise
● Influencer mapping 
● Preparation of the patient funnel for the state
● Support the state teams in execution of events (GSD/ RIPES etc)
● Derive key insights from the state and provide inputs to the Insights Chapter
● Design customer and patient personas and share them with marketing experts for customized messaging solutions
● Identify account and customer potentials and key needs
● Support primary & secondary sales data analytics for state
● Generate state specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
● Capture rare disease insights from the state for the new portfolio projections
● Support customization of pricing and PAP solutions
● Lead local market research need for the state
● Co-Create annual business plan for the state
● Drive governance for state
● Implement agile ways of working the state squad and the state teams operations 



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