Email Deliverability Specialist

The Email Deliverability Specialist ensures that all marketing and transactional emails successfully reach recipients’ inboxes. This role combines technical expertise, analytical skills, and strategic thinking to optimize email performance, maintain compliance with industry standards, and protect sender reputation. The specialist will work closely with marketing, IT, and compliance teams to implement best practices and troubleshoot issues impacting inbox placement. Responsibilities Monitor & Analyze Performance: Track deliverability metrics (bounce rates, inbox placement, spam complaints, open rates) and identify trends or anomalies. Troubleshoot Issues: Diagnose and resolve deliverability problems related to authentication, content, list hygiene, or infrastructure. Implement Best Practices: Ensure proper configuration of SPF, DKIM, DMARC, and BIMI records; maintain compliance with CAN-SPAM, GDPR, and other regulations. Optimize Campaigns: Collaborate with marketing teams to improve engagement through segmentation, cadence, and content strategies. Manage Reputation: Monitor IP/domain reputation and remediate blacklist issues promptly. ISP & ESP Relations: Work with Internet Service Providers and Email Service Providers to resolve deliverability challenges. Reporting: Provide regular reports on deliverability health and actionable recommendations for improvement. Education & Training: Advise internal teams on deliverability best practices and emerging trends. Testing & Audits: Conduct inbox placement tests and periodic audits of email programs to ensure compliance and performance. Qualifications: 3-5+ years of proven experience in email deliverability, email marketing, or related technical role. Strong understanding of email authentication protocols (SPF, DKIM, DMARC) and spam filtering mechanisms. Familiarity with major ESP platforms (e.g., Marketo, Salesforce Marketing Cloud, Klaviyo). Knowledge of email compliance laws (CAN-SPAM, GDPR, CASL). Analytical mindset with proficiency in reporting tools and data interpretation. Ability to troubleshoot technical issues and communicate solutions clearly. Strong collaboration and communication skills. Preferred Qualifications Experience with deliverability monitoring tools (e.g., Validity, GlockApps, Postmaster Tools). Understanding of IP/domain warm-up strategies and engagement-based deliverability tactics. Familiarity with marketing automation workflows and CRM systems. Performance Metrics Inbox placement rate improvement. Reduction in bounce and spam complaint rates. Maintenance of positive sender reputation scores. Compliance with global email regulations. Who We Are: Welcome to arrivia . We specialize in making brands better through the power of travel. With more than 55 years of combined experience, we’re a merger of three powerhouse brands (in case you’ve heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff. We’re focused on building a customer-first culture, fueled by the best travel experiences for all our members at every point in their journey. Grow with us, as we continue our path to deliver innovative solutions and take charge of change. The adventure is only beginning. We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members. Our Core Values: Here at arrivia we… Stay Curious - Explore new challenges and make space to learn, grow and improve Keep it Real - Earn trust through open, honest and clear communication Own it - Seek ways to make an impact and take action. Win Together - Create a culture of connection and inclusion where everyone can be their best