Email Developer

2 days ago

Navi Mumbai, Maharashtra, India Motifire Management Services Private Limited. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

JOB DESCRIPTION :

Roles and Responsibilities:

  • Email Design & Development:
  • Develop responsive, well-structured, and visually compelling email templates using HTML, CSS, and email development best practices.
  • Campaign Implementation:
  • Collaborate with marketing and design teams to translate campaign goals into functional email templates, ensuring alignment with the brand guidelines.
  • Personalization and Logic implementation:

Use Java script to add Personalization strings and implement conditional logic.

  • Testing & Optimization:
  • Test emails across multiple devices and email clients (including desktop, mobile, and web-based) to ensure flawless rendering. Optimize emails for performance and deliverability.
  • Email Platform Management:
  • Utilize email marketing platforms (e.g., Mail chimp, Salesforce Marketing Cloud, Klaviyo) to manage, schedule, and deploy email campaigns.
  • Analytics & Reporting:
  • Track and analyze email campaign performance, focusing on open rates, click-through rates, conversion rates, and other key metrics. Make data-driven improvements.
  • Cross-Functional Collaboration:
  • Work with the design, content, and product teams to ensure emails are on-brand, aligned with business goals, and optimized for user experience.
  • Email Best Practices & Innovation:
  • Stay current on industry trends, email deliverability, and new technologies to continually improve email development processes and strategies.

Technical and Functional Skills:

  • Proficient in HTML, CSS (media queries), and JavaScript for email development. Familiarity with ESPs (Email Service Providers) like Mailchimp, Campaign Monitor, or similar.
  • 4-6 years of hands-on experience in email development, with a strong portfolio showcasing past email campaigns.
  • Strong understanding of email best practices, including responsive design, cross-client compatibility, and deliverability.
  • Experience with email analytics tools (e.g., Google Analytics, ESP native reports) to track and improve
  • Strong written and verbal communication skills, with the ability to collaborate effectively with designers, marketers, and product teams.

Shift

EMEA(1 PM-10 PM)

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