Digital Marketing Manager

3 weeks ago

Bengaluru, India The Printers Mysore | Deccan Herald | Prajavani Full time

Company Description

The Printers Mysore Limited is a leading media company in India, well-known for iconic media brands such as Deccan Herald and Prajavani. As part of its growth strategy, the company is transitioning from print media to a diversified media group, focusing heavily on digital media. Deccan Herald and Prajavani are present on various digital platforms including desktop and mobile sites, mobile apps, and e-papers. The brands are increasing their emphasis on digital and social media by creating specialized content to cater to the 21st-century media consumer.

Role Description

This is a full-time, on-site role based in Bengaluru for a Digital Marketing Manager. The Digital Marketing Manager will oversee the execution of digital marketing strategies, including social media marketing, lead generation, and web analytics. Responsibilities include developing and implementing marketing campaigns, analyzing performance metrics, and optimizing digital content for better engagement and reach. The role will also involve close collaboration with various teams to ensure brand consistency and effectiveness across digital channels.

Qualifications

  • Expertise in Social Media Marketing and Lead Generation
  • Proficiency in Digital Marketing and Web Analytics
  • Strong strategic thinking and project management skills
  • Experience with SEO and SEM practices is a plus
  • Excellent written and verbal communication skills
  • Bachelor's degree in Marketing, Business, or a related field
  • Previous experience in the media industry is desirable

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