Senior Marketing Manager

2 weeks ago

tamil nadu, India Amadora Gourmet Ice Cream Pvt. Ltd Full time
Job Description:
We are seeking a dynamic and experienced Senior Marketing Manager to develop and execute strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in leading successful marketing campaigns, managing cross-functional teams, and contributing to the overall growth strategy of a company.
Key Responsibilities:
Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company's business objectives and drive growth.
Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, email, and social media.
Brand Management: Oversee brand positioning and messaging to ensure consistency across all marketing materials and channels.
Market Research: Conduct market research and analyze industry trends to identify opportunities and inform marketing strategies.
Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Performance Analysis: Track and analyze marketing performance metrics, providing regular reports and insights to senior leadership.
Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment and support overall business goals.
Content Development: Oversee the creation of compelling content that resonates with target audiences and supports lead generation efforts.
Customer Engagement: Develop strategies to enhance customer engagement and loyalty through targeted marketing initiatives.
Qualifications:
Experience: 7+ years of experience in marketing, with at least 3 years in a senior or management role.
Leadership Skills: Proven ability to lead and inspire a marketing team, driving performance and achieving goals.
Strategic Thinking: Strong strategic thinking and planning skills, with a focus on driving results and achieving business objectives.
Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions to optimize marketing efforts.
Communication Skills: Excellent verbal and written communication skills, with the ability to effectively convey complex ideas and strategies.
Industry Knowledge: Experience in (specific industry or market) is preferred but not required.
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
Preferred Qualifications:
Experience with digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
Experience in (specific industry or market, if applicable).
A track record of success in a fast-paced, high-growth environment.
What We Offer:
Competitive salary and benefits package
Opportunity to lead and shape the marketing strategy for a growing company
Flexible work environment with remote work options
Collaborative and innovative company culture
Professional development and career growth opportunities

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