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Marketing Manager

2 months ago

tamil nadu, India Resourzburg Full time
Company Description
Resourzburg is a leading manufacturing company in Tiruppur, known for high-quality products and exceptional services. Specializing in garments for men, women, and children of all ages, Resourzburg is committed to upholding high standards of quality throughout the production process. The dedicated team at Resourzburg ensures timely delivery and customer satisfaction, fostering a culture of success and teamwork.
Key Responsibilities:
Client Acquisition: Develop and implement strategies to identify and acquire new clients from global markets. Use various channels, including cold calls, email campaigns, and networking events, to reach potential clients.
Lead Generation: Generate and qualify leads through research, market analysis, and targeted outreach. Use CRM tools to track and manage lead interactions and follow-ups.
Communication Management: Handle incoming and outgoing calls with potential and existing clients. Provide timely and professional responses to inquiries, addressing client needs and concerns effectively.
Relationship Building: Establish and nurture strong relationships with international clients and key stakeholders. Foster trust and collaboration to drive long-term business partnerships.
Market Analysis: Conduct market research to understand regional trends, client preferences, and competitive landscapes. Tailor marketing strategies to meet the specific needs of different global markets.
Campaign Execution: Design and execute marketing campaigns aimed at global client acquisition. Utilize digital marketing, social media, trade shows, and other platforms to promote the company’s offerings.
Performance Tracking: Monitor and analyze the effectiveness of client acquisition strategies. Provide regular reports on progress, challenges, and opportunities for improvement.
Collaboration: Work closely with sales, product development, and customer service teams to ensure a seamless client experience and alignment with business objectives.
Qualifications:
Bachelor’s degree in Marketing, Business, Fashion Management, or a related field. Master’s degree or additional certifications are a plus.
Minimum of 5 years of experience in marketing, with a focus on the fashion or garment industry preferred.
Proven experience in developing and executing successful marketing campaigns and strategies.
Strong understanding of digital marketing, including SEO, PPC, social media, and email marketing.
Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
Proficiency in marketing software and tools, including CRM systems and analytics platforms.
Creative thinking with strong problem-solving skills and attention to detail.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.