Therapy Lead

1 day ago

Hyderabad, India Dr Reddy's Laboratories Limited Full time

Job DescriptionPURPOSE: To be the growth catalyst in driving TA growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies. New Product Ideation & portfolio development: Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts Screening internal & external data sources to arrive at potential ideas that could address the customer needs Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win. Go To Market Strategy Understanding customer needs and insights with help of insighting team Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN. Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment. Marketing Excellence Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication Portfolio Maximization - Strategy Plan recommendations to country as well as monitor investment as per the strategy. Assess promotional effectiveness and suggest country teams accordingly Optimize costing - COGS / SCM overheads Annual Brand Planning To work closely with country marketing teams to build differentiators / brand levers Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies. Adherence to Brand plan process in terms of rigour and preparation Operating Network: Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOL External: Portfolio team, Regulatory, Medical, Finance, Legal, SCM Business Understanding: Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics QualificationsEducational & Experience: 10+ years’ experience in Sales and Marketing – OTC preferred MBA from reputed institute Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, New Product - Ideation to Launch Key Personal Attributes: Interpersonal Skills Self-starter Quick learner Collaboration and teamwork Communication skills Influencing and negotiating skills

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