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Senior Salesforce Marketing Cloud Consultant

2 months ago

India Katzion Full time

THE ROLE

Our team is looking for a self-driven individual with a "get it done" mentality, that has a passion for helping organisations solve complex business and technology problems through Salesforce Marketing Cloud.

You will work closely with professional services leadership and a team of cross-functional PMs, developers, and BAs to imagine and create Salesforce Marketing Cloud applications to transform our customers marketing efforts.

The role is a permanent position based out of our India Offices.

RESPONSIBILITIES - WHAT YOU'LL DO

• Design and deliver technical always-on and ad-hoc solutions to clients using Salesforce Marketing Cloud.

• Direct involvement and/or oversight of understanding business requirements, creating functional specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.

• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.

• Create and manage Cloud Pages and use audience builder data in journeys. • Create data extensions using SQL scripts and AMPscript by analysing the campaign requirements.

• Design, develop and debug custom solutions.

• Provide ROI details to various stakeholders in a timely manner.

• Work closely with the SFMC Consulting Manager to manage and nurture SFMC project opportunities.

• Work with internal teams and Project Managers on SFMC solutions and act as the primary escalation point for all technical enquiries.

• Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

EXPERIENCE & SKILLS REQUIRED - WHAT WE'RE LOOKING FOR

• 5+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud.

• Strong understanding of and experience building B2B email, digital, messaging, marketing campaigns, and customer experience best practices on the Salesforce platform.

• Ability to collaborate with client stakeholders to manage expectations related to project scope, requirements, timelines, and deliverables that you and your team will be responsible for.

• Experience leading interactive design sessions with clients, articulating product features, proposing solutions, and documenting functional specifications. • Demonstrable experience with all phases of the SDLC using either Agile or Waterfall methodologies

• Software development background with experience across development languages and frameworks e.g HTML, CSS, SQL and Javascript

• Strong knowledge of AMPScript, text and HTML emails, SSJS, SFMC APIs, landing pages, SMS and push notifications from MobilePush.

• Proven working experience using various marketing cloud components: CloudPages, Email Studio, Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder. Personalisation (Interaction Studio) will be advantageous.

• Experience working with third party AppExchange products such as integration with other messaging services – WhatsApp, WeeChat..etc.

• Thorough understanding of the Salesforce data model, database objects, and ability to write complex SQL queries.

• Good understanding of the operating styles of others as well as team/client relationships, cross-functional team dynamics, and adjust behaviour accordingly to accomplish a shared goal.

• Salesforce Core Certifications preferred in two or more of these areas: Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Platform App Builder, Platform Developer I

• Ability to speak and work directly with clients, partner agencies and internal teams across all stages of project delivery.