Marketing Campaign Manager

3 weeks ago

Thane, India Livlong 365 Full time
We’re looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands.
About the Role
As a key member of the marketing team, you’ll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.
What You'll Be Doing
Build and execute end-to-end CRM campaigns across all lifecycle stages
Drive retention, repeat purchases, and loyalty through targeted communications
Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage
Analyze campaign performance and translate insights into actionable strategies
Partner cross-functionally with product, design, analytics, and tech teams
Lead retention-focused initiatives including cohort strategies , churn prevention , and loyalty programs
What We're Looking For
5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment
Prior experience in healthtech , e-pharmacy , or consumer internet sectors is a plus
Strong understanding of CRM automation, customer segmentation, and performance metrics
Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.)
Data-driven, analytical mindset with the ability to translate insights into action
Excellent cross-functional communication and project leadership skills
Key KPIs You'll Drive
Customer Retention & Repeat Purchase Rates
Growth in LTV and LTV:CAC ratio
Open rates, CTRs, and Conversion metrics from campaigns
Loyalty and referral program adoption
Reduction in churn
If you're excited about building customer-first growth strategies in a high-impact, mission-driven domain, we’d love to connect.
Let’s build something meaningful in healthcare together.

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