Lead - Digital Campaign

Job Description

About us:

5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders. With a commitment to democratizing financial services, 5paisa provides a suite of products including Stocks, Futures & Options, Mutual Funds, IPOs, all accessible through user-friendly mobile applications and web platforms. Today 5paisa is a go-to platform for serious traders and investors.

Role Overview:

We are looking for a dynamic Campaign Manager who can craft and optimize multi-channel marketing campaigns that fuel user growth, elevate engagement, and boost retention. If you thrive on data, excel with automation tools, and love turning insights into impact strategies, this role empowers you to shape campaigns that drive meaningful business growth at scale.

What You'll Do:

Campaign Strategy & Execution:

Design, plan, and execute marketing campaigns across geographies, customer segments, and product lines.

Align campaigns with business objectives to maximize user engagement, product adoption, and deliver ROI.

Notification & Communication Management:

Manage and optimize push notifications, in-app messages, emailers, and other campaign channels to create personalized, timely, and impactful communication.

Continuously refine messaging strategies to enhance relevance and effectiveness.

Performance Monitoring & Optimization:

Track and analyze campaign performance through dashboards and reports.

Uncover insights, identify growth levers, and implement optimizations for sustained impact.

Marketing Automation & Tools:

Leverage platforms such as Clevertap, WebEngage, MoEngage, Unica, or Adobe Campaign to execute and optimize campaigns.

Oversee seamless implementation, testing, and tracking to ensure high-quality delivery.

Cross-Functional Collaboration:

Collaborate with product, analytics, and design teams to craft impactful campaigns.

Provide actionable insights and recommendations to stakeholders for informed decision making.

What You'll Need:

MBA in Marketing or equivalent qualification.

8+ years of proven experience in managing and executing marketing campaigns.

Hands-on expertise with marketing automation platforms such as Clevertap, WebEngage, MoEngage, Unica, or Adobe Campaign.

Strong data-driven mindset with proficiency in campaign performance analysis.

Excellent verbal and written communication skills with the ability to influence and collaborate effectively.

Ability to manage multiple campaigns simultaneously with accuracy and agility.

What You Can Expect:

Learning and Growth

Be part of a team that values continuous learning and encourages mentorship. Your journey with us will involve expanding your skill set and shaping your career path

Dynamic Environment

Expect a dynamic and challenging work environment where your expertise directly influences the success of our private cloud platform

Mentorship and Leadership

Experience a collaborative culture where your contributions matter. Foster a learning environment by providing mentorship and technical leadership

We value diversity in all its forms backgrounds, perspectives, experiences and are committed to building an inclusive environment where every employee feels respected, heard, and empowered to grow. We do not discriminate based on race, religion, caste, color, gender identity or expression, sexual orientation, age, marital status, disability, or any other legally protected status. Our hiring decisions are based on merit, capability, and alignment with our values always