Marketing Campaign Manager

3 weeks ago

Thane, India Livlong 365 Full time

We’re looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands.About the RoleAs a key member of the marketing team, you’ll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.What You'll Be Doing- Build and execute end-to-end CRM campaigns across all lifecycle stages- Drive retention, repeat purchases, and loyalty through targeted communications- Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage- Analyze campaign performance and translate insights into actionable strategies- Partner cross-functionally with product, design, analytics, and tech teams- Lead retention-focused initiatives including cohort strategies, churn prevention, and loyalty programsWhat We're Looking For- 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment- Prior experience in healthtech, e-pharmacy, or consumer internet sectors is a plus- Strong understanding of CRM automation, customer segmentation, and performance metrics- Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.)- Data-driven, analytical mindset with the ability to translate insights into action- Excellent cross-functional communication and project leadership skillsKey KPIs You'll Drive- Customer Retention & Repeat Purchase Rates- Growth in LTV and LTV:CAC ratio- Open rates, CTRs, and Conversion metrics from campaigns- Loyalty and referral program adoption- Reduction in churnIf you're excited about building customer-first growth strategies in a high-impact, mission-driven domain, we’d love to connect.Let’s build something meaningful in healthcare together.

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