Senior Manager- Influencer Marketing

3 weeks ago

Gurugram, India Cloutflow Full time

The
Senior Manager – Influencer Marketing
will be responsible for leading end-to-end influencer marketing campaigns, managing high-ticket client accounts, and driving strategic execution. The role requires a mix of
strategic planning, campaign management, influencer relationships, and team leadership
. You will serve as a key point of contact for brands, ensuring campaigns are creative, impactful, and aligned with business objectives.

Key Responsibilities

Client & Campaign Leadership

  • Own and manage end-to-end delivery of influencer marketing campaigns for mid-to-large scale brands.
  • Understand client objectives, build campaign strategies, and translate briefs into effective influencer plans.
  • Build strong client relationships, ensuring retention and account growth.
  • Lead campaign presentations, strategy decks, and performance reviews with clients.

Influencer Strategy & Partnerships

  • Develop influencer shortlists and campaign strategies aligned with brand positioning and target audiences.
  • Negotiate and onboard influencers, ensuring cost-effectiveness and quality deliverables.
  • Maintain and expand relationships with top creators, talent managers, and platforms.
  • Stay ahead of digital and influencer trends to recommend innovative solutions to clients.

Team & Process Management

  • Lead, mentor, and guide a team of Associates/Managers to ensure high-quality execution.
  • Collaborate with internal departments (Planning, Pricing, Campaign Management) to ensure smooth workflow.
  • Establish SOPs for influencer marketing campaigns to improve efficiency and consistency.

Performance & Growth

  • Track, analyze, and report campaign ROI, engagement, and brand impact.
  • Identify upsell opportunities and contribute to business growth through strategic account expansion.
  • Represent the company at industry events, panels, and networking opportunities.

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