Influencer Marketing

4 days ago

Gurugram Haryana, India Exude Full time

We are seeking a dynamic and results-driven Influencer Marketing Executive/Manager to lead our influencer collaboration efforts. This role will be responsible for identifying, engaging, and managing relationships with influencers to drive brand awareness, social media growth, and sales.

**Key Responsibilities**:

- **Influencer Strategy & Campaigns**:

- Develop and execute influencer marketing strategies aligned with brand goals.
- Plan influencer campaigns for product launches, seasonal collections, and key events.
- **Talent Discovery & Partnerships**:

- Identify relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) in line with brand aesthetics.
- Build and maintain strong relationships with influencers, agencies, and talent managers.
- **Collaboration & Coordination**:

- Negotiate deliverables, timelines, and budgets with influencers.
- Coordinate product gifting, shoots, and content timelines.
- **Performance Tracking & Reporting**:

- Monitor campaign performance using tools like Meta Insights, CreatorIQ, or similar.
- Prepare detailed reports on ROI, engagement, reach, and conversion metrics.
- **Content & Brand Alignment**:

- Review and approve influencer content to ensure it meets brand guidelines and voice.
- Leverage influencer content for brand-owned social media and paid campaigns.
- **Trend & Competitor Analysis**:

- Stay updated with influencer marketing trends, platform algorithm changes, and competitor campaigns.

**Key Skills & Qualifications**:

- 2-5 years (Exec) / 5-7 years (Mgr) of experience in influencer marketing or digital marketing.
- Strong network of influencers in fashion/lifestyle/beauty space (or relevant industry).
- Excellent communication and negotiation skills.
- Deep understanding of social media trends, platforms, and analytics tools.
- Creative mindset with strong attention to detail.
- Ability to manage multiple campaigns simultaneously.

**Preferred Qualifications**:

- Bachelor's degree in Marketing, Communications, Fashion, or related field.
- Experience working with influencer platforms/tools.
- Prior experience in a fashion/lifestyle D2C brand is a plus.

Pay: ₹11,430.81 - ₹53,349.43 per month

Schedule:

- Day shift

Application Question(s):

- What is your current CTC?
- What is your expected CTC
- Have you worked with a fashion brand?

Work Location: In person

Expected Start Date: 01/08/2025

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