Influencer Marketing Manager

About GoBoult

GoBoult (formerly Boult) is India's #1 rated audio brand and the fastest growing wearable brand, trusted by millions and recognized for market leadership and profitability in a highly competitive space.

We are now embarking on our boldest project yet—
a complete rebrand
—and are hiring brand leaders to define and drive GoBoult's new identity at scale.

What Sets Us Apart

• 1 Rated audio brand in India (CMR)
  
• Fastest growing wearable brand in India (IDC)
• ET Bootstrapped Champ Award Winner, Oct '24
• 2 Market share in audio & #3 in wearables/smartwatches (IDC)
  
• Only bootstrapped, profitable brand in India's Top 5 wearables
• 75%+ CAGR over 8 years, ₹800+ crore revenue
• Nearly 1M units sold monthly (1 unit sold every 3 seconds)
• Disruptive campaigns that spark culture and set industry benchmarks

Role Overview

As an
Influencer Marketing Manager
at GoBoult, you will be at the forefront of driving GoBoult's influencer strategy, ensuring we continue to lead the market and grow our brand presence with authenticity and engagement. You'll be responsible for building strong partnerships with
macro
,
lifestyle
, and
micro influencers
, crafting creative campaigns that resonate with our diverse audience, and driving impactful results across social media platforms.

This role requires an innovative mindset and the ability to collaborate across teams to deliver on GoBoult's mission to disrupt and redefine the wearable and audio space. You'll need to be data-driven, creative, and passionate about connecting with audiences through influencers who authentically represent our brand.

Key Responsibilities

• Develop and Execute Influencer Strategy:
  Lead and define GoBoult's influencer marketing strategy to drive brand awareness, engagement, and conversions, leveraging
  macro
  ,
  lifestyle
  , and
  micro influencers
  .
• Build and Nurture Relationships:
  Identify, engage, and build lasting relationships with key
  macro
  ,
  lifestyle
  , and
  micro influencers
  , celebrities, and creators across various social media platforms.
• Campaign Planning and Execution:
  Manage end-to-end influencer campaigns, from planning and content creation to execution and performance analysis.
• Content Collaboration:
  Work closely with influencers to develop engaging and creative content that aligns with GoBoult's brand voice and resonates with our audience.
• Track Campaign Performance:
  Continuously monitor, analyze, and optimize influencer campaigns, using KPIs such as engagement rates, ROI, and brand sentiment.
• Collaborate Across Teams:
  Partner with the marketing, product, and creative teams to align on campaign objectives and ensure consistent messaging across all channels.
• Stay Ahead of Trends:
  Keep up-to-date with influencer marketing trends, emerging platforms, and content formats to maintain a competitive edge in the market.

Who You Are

• A
  creative storyteller
  with the ability to craft compelling campaigns that resonate with diverse audiences.
• Data-driven
  with the ability to analyze campaign performance and derive actionable insights.
• Passionate about
  social media
  ,
  influencer culture
  , and staying ahead of trends in the digital space.
• Adaptable and comfortable working in a fast-paced environment.
• Collaborative with a strong ability to engage and work with cross-functional teams.

Qualifications

• 3+ years
  of experience in influencer marketing, preferably in
  consumer electronics
  ,
  lifestyle
  , or
  e-commerce
  .
• Proven track record of managing successful
  influencer campaigns
  that have delivered measurable results.
• Strong knowledge of social media platforms (Instagram, YouTube, TikTok, etc.) and influencer marketing tools.
• Excellent
  communication
  and
  negotiation skills
  , with the ability to manage multiple influencers and campaigns simultaneously.
• Ability to work under pressure and handle multiple priorities without compromising on quality.
• A
  passionate marketer
  with a keen eye for creative trends and insights.

Why GoBoult?

• Be part of a
  fast-growing, disruptive brand
  that's redefining the wearable and audio space.
• Work in a
  dynamic, high-growth environment
  with a team that values creativity, innovation, and passion.
• Opportunity to make an
  impact
  at scale and drive the direction of GoBoult's influencer marketing strategy.