Masters Union
5 days ago
About the RoleAs the Lead Influencer Marketing at Masters Union, you will be at the forefront of one of our most dynamic and high-visibility brand initiatives. In this role, you will be responsible for shaping how Masters Union is represented across digital creator ecosystemsparticularly on platforms like YouTube, Instagram, and LinkedInby partnering with influencers who resonate with aspirational student audiences.You will lead the strategy, execution, and performance of all influencer-driven campaigns with the goal of building brand trust, increasing awareness, and driving top-of-funnel lead generation. This is not just a coordination roleit requires sharp creative instincts, a keen understanding of influencer personas, and the ability to translate brand narratives into compelling, authentic digital content.This is a highly collaborative role where youll work closely with the content, performance marketing, social media, admissions, and PR teams. Youll need to bring a balance of creative energy, project management discipline, and analytical thinking to ensure each collaboration delivers both brand impact and measurable ROI.Key Responsibilities1. Influencer Identification & Outreach- Identify and onboard relevant influencers across categories such as education, entrepreneurship, careers, and lifestyle.- Build and manage a robust creator pipeline across YouTube, Instagram, and LinkedIn.- Conduct outreach, negotiate deliverables, and manage contracts and timelines.2. Campaign Planning & Execution- Design and execute influencer marketing campaigns that align with admissions cycles, product launches, and key brand moments.- Develop campaign briefs, content guidelines, and storytelling angles to ensure consistency and impact.- Work with influencers on video scripts, reels, posts, and testimonials that reflect brand authenticity.3. Relationship Management- Build long-term partnerships with high-performing creators and thought leaders.- Act as the primary point of contact for all influencer-related activities.- Maintain clear communication and feedback loops with influencer partners to ensure smooth collaboration.4. Performance Tracking & Reporting- Track campaign KPIs including reach, engagement, clicks, and conversions.- Use tools like Google Analytics, affiliate links, and social metrics to measure ROI.5. Collaboration & Content Amplification- Work closely with the content, design, and social media teams to amplify influencer content across owned channels.- Coordinate with the admissions and PR teams to align messaging and extend campaign reach.- Stay updated on influencer marketing trends, platform algorithm updates, and emerging Bachelors degree in Marketing, Communications, or related fields.- 2 - 4 years of experience in influencer marketing, social media partnerships, or creator management.- Prior experience working with influencerseither at an agency, brand, or platform is preferred.- Strong understanding of influencer ecosystems on YouTube, Instagram, and LinkedIn.- Ability to spot talent, assess audience alignment, and negotiate effectively.- Excellent communication and coordination skills.- Creative eye for storytelling and social-first content formats.- Experience with tracking tools, affiliate systems, and campaign measurement platforms is a plus. (ref:iimjobs.com)
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Masters Union
2 weeks ago
Gurugram, India Masters Union Full timeWe are looking for a seasoned finance leader to drive financial strategy, discipline, and operational excellence. This role is ideal for an ex-Head of Finance with startup experience, strong FP&A expertise, and an MBA + CA background. You will not only own core finance operations but also partner closely with leadership on business strategy, growth planning,...
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Masters Union
2 days ago
Gurugram, India Masters Union Full timeThe Lead/GM- Human Resources will be responsible for developing and executing HR strategies that align with our organizational goals. This role involves handling comprehensive documentation, creating a performance management system (PMS) from scratch, talent management and restructuring various HR operations to ensure effective and efficient HR...
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Masters Union
3 days ago
Gurugram, India Masters Union Full timeThe Director/ Associate Director - Special Projects will be a pivotal partner to the leadership team, ensuring seamless execution of key strategic initiatives. This role offers a unique opportunity to work across functions-including admissions strategy, curriculum innovation, marketing, academic delivery, student experience, and partnerships-driving...
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Masters Union
3 days ago
Gurugram, India Masters Union Full timeThe Head of New Initiatives will be responsible for driving high-impact, innovative projects that advance our mission. This role blends strategic vision, entrepreneurship, and execution across initiatives ranging from new programs and partnerships to special projects and industry engagement.Role Overview:1. Lead the conceptualization and execution of new...
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Masters Union
2 days ago
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Executive Assistant To Director
3 weeks ago
Gurugram, India Masters' Union Full timeJoin Masters Union as an Executive Assistant Directors Office Location: Gurugram Employment Type: Full time About Masters' Union: Masters' Union is a modern business school offering an industry-immersive education model. Our programs are led by top industry professionals, including CXOs, MDs, public leaders, and Members of Parliament, such as Ghazal Alagh,...
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Associate Director of Design I
7 days ago
Gurugram, India Masters' Union Full timeJob Description Design Programmes will play a pivotal role in conceptualising, launching, and managing new design-focused programmes at Master's Union. This is a senior leadership position requiring a strong professional background in design, corporate leadership experience, and the ability to build a high-impact academic experience. The Core...
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Academic Counsellor
3 weeks ago
Gurugram, India Masters' Union Full timeAbout Masters' Union: Masters Union is a new-age, tech-driven business school headquartered in the heart of Gurgaon. Our mission is to transform traditional business education by delivering hands-on, industry-led programs taught by top global CXOs, founders, VCs, policymakers, and leaders. Our flagship Post Graduate Program in Technology and Business...
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Masters Union
2 days ago
Gurugram, India SHANTI INFORMATICS Full timeDescription: Masters Union is a new-age business and technology school redefining higher education through industry-led learning. We bring together top CXOs, entrepreneurs, and policymakers to teach and mentor our students. Our mission is to build future-ready business leaders who learn business by doing business.As one of Indias fastest-growing educational...
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Masters Union
2 days ago
Gurugram, India SHANTI INFORMATICS Full timeUnion is a new-age business school reimagining higher education through industry-led learning. Our mission is to build future-ready leaders who learn business by doing business. We are home to Indias most competitive business programs from our flagship Postgraduate Programme in Technology & Business Management (PGP-TBM) to emerging undergraduate and...
