Associate Content Marketing Manager: Socials

Job Title: Associate Content Marketing Manager : Socials Location: Electronic City, Bangalore  Reporting to: Content and Brand Head, SST (On-Site)Team Size/Individual Contributor: Individual contributor  About Scaler Launched in 2019, Scaler is India’s leading tech education company that upskills working professionals and educates aspiring engineering students. Scaler’s industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler and Scaler DSML. To further redefine education, Scaler has launched: Scaler Neovarsity : An outcome-focused online Master's Programme Scaler School of Technology (SST) : A 4-year residential UG program in Computer Science Scaler School of Business : An 18-month PGP in Management & Technology Our parent firm, InterviewBit, has been featured in the Financial Times’ Asia-Pacific High Growth Companies 2021–2025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India. About the Role We are seeking a Content Marketing Associate who will be the on-ground driver of SST’s brand presence . This is a highly dynamic and hands-on role that combines event coverage, social media execution, and student engagement . From covering campus fests and supermentor sessions to putting out daily stories, reels, and shorts - you will ensure that the SST experience is visible, engaging, and inspiring for the outside world. This role is ideal for someone who is a social-media native, highly energetic, and passionate about storytelling through real-time content . What you will do/Responsibilities Lead Campus Coverage: Coordinate with agencies and student teams to capture key campus moments - from fests, supermentor sessions, and DJ nights to club activities - and personally cover events when needed. Instagram First : Manage daily Stories, Highlights, and Reels aligned with brand guidelines. YouTube Shorts : Repurpose long-form videos and create engaging shorts that drive reach. Content Uploads & Repurposing : Ensure consistent uploads across YouTube, Instagram, LinkedIn, and Facebook. Trending Content : Identify and execute trending formats (e.g., RoboDog reels) relevant to SST’s brand. Work with Editors : Coordinate with agencies & freelance editors and ensure timely delivery of high-quality edits. Media Club Coordination : Guide student-led Media Club & work with Adko team for shoots. Engage Communities : Respond to comments/DMs across all social platforms to keep engagement high. Track & Report : Maintain content performance sheets, provide visibility updates, and highlight wins. Support UGC & ORM : Assist the UGC Manager in student storytelling and ORM initiatives. Growth Opportunities Fast-track growth to Content Marketing Manager / Social Media Lead roles. High-performance culture with opportunities for rapid career progression within Scaler. Required Qualifications (Max 5-6) 1–3 years of experience in social media/content execution , preferably in youth, campus, or event-driven brands. A natural content creator - someone who lives and breathes Instagram, YouTube, and reels. Strong understanding of short-form content trends and ability to adapt them for SST’s context. Hands-on skills : basic video editing, shooting (phone/camera), and real-time content packaging. High energy, willingness to hustle, and ability to juggle multiple events/projects simultaneously. Excellent coordination skills - comfortable working with student clubs, freelancers, and agencies. Mission-driven: excited to build SST as India’s Ivy League of tech . Application Process Round 1 - Fitment & Role Understanding Round 2 - Assignment Round Final Round - Cultural & Team Fitment Why Scaler  Empowering Role : Work at the intersection of brand, community, and experience Inspiring Team : Built by leaders from Meta, Google, McKinsey & Amazon Culture of Meritocracy : High ownership, fast growth, and real impact Perks : Free food, health insurance, and a world-class office environment APPLY NOW