CRM & Marketing Database Executive

18 hours ago

Mumbai, India A chemical manufacturing Full time

Job Title: CRM & Marketing Database Executive

Location: Mumbai, Santacruz (East) (Office-based)

Reports To: Business Development Team

Salary Range - up to 35,000 per month

Employment Type: Full-time

Role Overview

We are looking for a CRM & Marketing Database Executive to manage, organize, and maintain our centralized customer and marketing database. The role involves ensuring accuracy of customer/product data, enabling targeted campaigns, and supporting sales and business development teams with reports, insights, and analytics.

Key Responsibilities

  • Consolidate and clean customer, industry, and product data into a master database.
  • Maintain up-to-date records of ~2,500 customers across 25 industries and 100+ products.
  • Standardize formats for customer contacts, industries, and product categories.
  • Assign and update industry/product tags for targeted marketing activities.
  • Coordinate with sales/business development teams to update customer information after calls, visits, and campaigns.
  • Collect and input new leads from exhibitions, referrals, and campaigns.
  • Generate weekly/monthly reports on customer engagement, coverage gaps, and campaign performance.
  • Provide filtered lists for targeted marketing and highlight cross-selling opportunities.
  • Manage database tools (Excel, Google Sheets, CRM) and ensure data validation for accuracy.
  • Support CRM migration and integration projects when implemented.

Qualifications & Skills

  • Graduate in Commerce, Science, or Business Administration.
  • 2–4 years’ experience in data management, CRM handling, or sales/marketing support.
  • Strong knowledge of Excel/Google Sheets (Pivot Tables, VLOOKUP/XLOOKUP, data validation).
  • Familiarity with CRM tools (Zoho, HubSpot, Airtable) is an advantage.
  • High attention to detail, accuracy, and organizational skills.
  • Good communication skills for effective coordination with internal teams.

Salary & Benefits

  • Competitive market salary based on experience.
  • Opportunity to work across diverse industries and product categories.
  • Career growth in sales and marketing operations.

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