Performance marketing lead

2 weeks ago

Bengaluru, India Give Full time

About Give Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, CSR services and platforms and nonprofit information. Give’s community of 2.6 M+ donors support 2,800+ verified nonprofits, serving 15 M+ people across the country. Give aims to bridge the gap between the people who want to make a difference through giving back and those who need support. Give is led by a team of highly passionate individuals from top-tier institutions with decades of corporate experience. What is the role? Title: Performance marketing lead Give is looking for a performance marketing leader to join us in our mission of scaling giving and making it bigger and better. We are looking for someone who can own campaigns across channels and come up with innovative ideas to drive strong ROI. What will you do? - Creating and executing a strong performance marketing strategy & execution plan - Developing and managing digital prospecting and remarketing campaigns - Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC - Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels - Identifying and testing new channels to continue to meet or exceed established critical metrics What are we looking for? - 5+ years of experience in leading marketing teams, preferably in a related industry - A marketing, business or technology degree or equivalent, MBA is a plus - Experience running successful marketing campaigns across channels FB, Insta, Adwords etc. - A data-driven and analytical approach with solid knowledge of web analytics Out-of-the-box thinking and a bias for action - Excellent presentation, written, and verbal communication skillsWhat will you get? - An unparalleled experience of working at a high-growth startup and contributing towards social impact at the same time - A high-impact collaborative work environment - Competitive market salary

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