Performance Marketing Lead

2 weeks ago

Bengaluru, India Sobha Full time

Job Description

Roles & responsibilities:

- Plan and implement all digital marketing strategies including performance marketing, SEO / SEM, social media, website and display advertising.
- Aggressively drive Lead Generation across all the digital channels with a clear focus on achieving higher Qualified Leads and efficient Cost Per Lead (CPL) to drive Site Visits.
- Strengthen the social media presence through continuous innovation and effective Online Reputation Management (ORM)
- Identify and analyse trends and insights to optimize spends and returns.
- Develop and manage monthly Digital Marketing budget.
- Collaborate and coordinate with brand, creative, activations and pre-sales team to ensure complete alignment of business / marketing objectives.
- Provide thought leadership in emerging trends and tools in digital marketing space.
- Lead, guide and manage the Digital Marketing team comprising performance marketeers, SEO managers etc.

Qualifications & skills:

- An MBA with specialization in digital marketing and over 10 years of experience in delivering high performance in digital marketing function.
- Highly analytical with complete understanding of executing effective digital campaigns on Google, Facebook, Taboola etc.
- Highly experienced in Funnel management and landing page optimization.
- Strong team management and communication skills.

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