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Campaign Operations

4 weeks ago

Bengaluru, India IQVIA Full time

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.

The Campaign Operations Team supports internal and external stakeholders using the IQVIA Media Operating System (IMOS) which is a healthcare marketing and analytics platform, powering some of the largest pharmaceutical brands and media agencies in the US.

About the job

  • Manage the setup of digital advertising campaigns in IQVIA's advertising technology platform which is called the 'IQVIA Media Operating System (IMOS)'
  • Ensure digital advertising campaigns are quality checked, both new and change orders
  • Conduct campaign budget quality checks
  • Monitor campaign performance and optimize campaigns to achieve the best return on investment (ROI) while ensuring targets are met
  • Routinely generate and analyze reports on campaign performance metrics to present findings to the IQVIA Digital Platform Services Team (internal stakeholders, client facing)
  • Create comprehensive reports for clients and update them periodically (Weekly, Biweekly)
  • Streamline operations using standardization and semi-automations wherever possible
  • Support Platform Services Team on ad-hoc projects

Qualifications

  • A degree in Marketing, Business, Communications, or a related field is preferred
  • A minimum of 1+ years of experience in ad operations, digital marketing, or a similar role is required
  • Strong understanding of digital advertising technologies and platforms (i.e. ad serving platforms and/or demand side platforms like Xandr and Trade Desk)
  • Proficient Excel and analytical skills
  • Ability to analyze data and make data-driven decisions
  • Excellent communication and interpersonal skills
  • Detail-oriented with strong problem-solving abilities

Preferred

  • Experience with customer relationship management (CRM) systems and marketing automation tools (i.e. Salesforce) is a plus
  • Familiarity with data transformation tools like Alteryx is a plus

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more