Digital Marketing Manager

4 weeks ago

rajkot, India Expertia ATS Full time

1

To design the marketing plan based on the budget allocation:

ATL: Above-the-line Marketing

ATL : marketing involves mass media advertising to reach a broad audience. It includes TV, radio, print, and outdoor advertising like Hoarding and Banners. ATL marketing helps to get brand awareness and reach a wide audience quickly.

BTL: Below-The-Line Marketing

BTL : marketing is more targeted and personalized. It includes direct mail, email marketing, promotions, Customer Referral Schemes, WhatsApp Bulk Messaging etc. BTL marketing aims to engage specific customer segments and build relationships.

TTL : Through-The-Line Marketing

TTL marketing combines ATL and BTL strategies for a holistic approach. It integrates using platforms like Social Media, B2B Platforms like Indiamart, Tradeindia, Exports Platform Etc

2

To manage the lead generation sources of the organization and create new sources.

3

To manage different tools for lead generations, learn about them, and use them to get sources of new leads

4

Email campaigns are effective for lead generation and nurturing. Use email marketing tools to create engaging content, segment your audience, and automate campaigns for optimal results.

5

Social Media Marketing : Leverage social media platforms (e.g., Facebook, Instagram, LinkedIn, WhatsApp) to connect with your audience, share content, and run targeted ads. Utilize analytics to measure engagement and adjust your strategy.

6

Interakt (Bulk Messaging ) : Bulk messaging tools such as Interakt, and push notifications, is ideal for time-sensitive promotions. Ensure compliance with privacy regulations and personalize messages for better response rates. These campaigns are more person-specific and can be used to target specific profiles and a way to build relationships as well.

7

Exhibition Planning : Participating in exhibitions and trade shows provides face-to-face interactions with potential customers. Plan booth design, promotional materials, and follow-up strategies to maximize ROI.

8

Collaboration With Team for Ideas, Inputs and Feedback

9

Gathering Feedback : Regularly communicate with the sales team to gather insights on customer needs, objections, and market trends. Use this feedback to tailor marketing strategies.

10

Collaboration for Campaign Planning : Involve the sales team in campaign planning to align marketing efforts with sales goals. Collaboration ensures a unified approach and better conversion rates.

11

Key Metrics and KPIs : Identify key performance indicators (KPIs) such as conversion rates, click-through rates, Customer Acquisition Cost, Customer Lifetime Value, Customer Journey Mapping, ROI of campaigns etc. Continuously monitor these metrics to gauge the effectiveness of your campaigns.

12

Analytics Tools : Utilize analytics tools like Google Analytics, social media insights, and email marketing dashboards to track campaign performance, identify trends, and make data-driven decisions.

13

Post-Campaign Evaluation : After each campaign, a thorough analysis of what worked and what didn't needs to be conducted. Measuring key KPIs, formulating new KPIs, and developing new strategies from the results of old campaigns.

14

Continuous Improvement : Implement improvements based on past experiences. Adjust your marketing mix, messaging, and targeting to enhance campaign outcomes over time.

15

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

16

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

17

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

18

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

19

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

20

Generating new business leads.

21

Overseeing branding, advertising, and promotional campaigns.

22

Preparing and presenting quarterly and monthly progress reports to senior management.

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