Digital Marketing Executive
4 weeks ago
Company Description
Selfcraft Media is a full-service, systematic digital marketing agency located in Rajkot. We specialize in crafting cutting-edge, personalized campaigns to achieve big goals for our valuable clients.
Experience
Fresher - 4 Years
Role Description
- I regularly review clients' websites to ensure that all web content/blogs are up-to-date and adhere to Search Engine Optimisation (SEO), Social Media Marketing, and Search Engine Marketing (SEM) best practices.
- Conducting SEO Keyword research using tools such as SEMrush, Google Ads Planner, Ubersuggest etc.
- Creating compelling content for various online platforms, including business blog posts, thought leadership content, website copy, social media posts, and email marketing campaigns.
- Managing and optimizing Google Ads for more leads conversions every month;
- Monitoring and optimizing websites, email campaigns, and social media statistics with analytic platforms: Google Analytics GA4, MailChimp/Zoho Campaigns & marketing
- Provide analytical reporting of campaigns to stakeholders
- Collaborating with freelancers and in-house designers to design infographics, social media images, and other marketing collaterals;
- Managing multiple web content, advertising, and social media calendars;
- Ensuring content is consistent with our branding in style, quality, and tone of voice.
- Working with front-end developers to publish basic blogs and articles on WordPress;
- Stay current with industry trends and emerging technologies, and recommend innovative approaches to enhance our digital marketing strategies.
- Any other ad-hoc digital marketing projects, related activities, and events.
Qualifications
- A Bachelor's degree in Marketing, Communications, or related field
- Experience in client management is a plus
At Selfcraft Media, we value creativity, attention to detail, and a passion for innovation in digital marketing.
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