Digital Marketing Specialist

3 weeks ago

Rajkot, India TIGI HR ® Full time

Position: Digital Marketing Specialist

Experience: 2-4 Years

Salary: 4.20 LPA

Job Location: Rajkot- Work from Office ( ONLY GUJARAT CANDIDATE)

Notice Period: Immediate- 30 Day



Job Title: Digital Marketing Specialist

Overview: We are seeking a dynamic and experienced Digital Marketing Specialist with a background in Information Technology (IT) to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and possess technical skills to leverage various digital platforms effectively. This role requires creativity, analytical thinking, and a passion for staying updated with the latest digital trends. If you have a blend of marketing expertise and IT knowledge, along with a drive to excel in a fast-paced environment, we want to hear from you.

Responsibilities:

  1. Digital Campaign Management:
  • Develop and execute digital marketing campaigns across various channels such as social media, email, display advertising, and search engine marketing (SEM).
  • Utilize IT tools and platforms to optimize campaign performance, including marketing automation software, CRM systems, and analytics tools.
  1. Content Creation and Optimization:
  • Create engaging and compelling content for digital platforms, including website, blog, social media, and email newsletters.
  • Optimize content for SEO (Search Engine Optimization) to improve visibility and organic traffic.
  1. Data Analysis and Reporting:
  • Monitor and analyze key performance metrics to assess the effectiveness of digital marketing initiatives.
  • Generate reports and provide actionable insights to drive continuous improvement and achieve marketing objectives.
  1. Website Management:
  • Collaborate with the IT team to ensure the functionality, usability, and performance of the company website.
  • Implement SEO best practices, manage website updates, and optimize user experience (UX) to increase conversions.
  1. Social Media Management:
  • Develop social media strategies to enhance brand awareness, engagement, and customer acquisition.
  • Monitor social media channels, respond to inquiries, and manage online communities effectively.
  1. Email Marketing:
  • Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
  • Segment email lists, create personalized content, and optimize email deliverability and open rates.
  1. Competitor Analysis:
  • Conduct competitive analysis to identify industry trends, benchmark performance, and uncover new opportunities for growth.
  • Stay updated with digital marketing trends, emerging technologies, and best practices in both marketing and IT fields.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
  • 2-4 years of experience in digital marketing, with a focus on IT-related projects or industries.
  • Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, social media management tools, and email marketing software.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
  • Creative thinking and problem-solving skills, with a results-oriented mindset.
  • Certifications in digital marketing (e.g., Google Analytics, HubSpot) are a plus.

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