Performance Marketing +Media planning

4 weeks ago


navi mumbai, India Spring HR Full time

Urgently hiring for a Media Planning and Performance Marketing Role for a leading Education Institute.


Develop an effective media buying strategy by conducting research on target audience, analysing media trends and identifying the most effective media channels to reach the target audience.


- Scheduling all media (traditional /digital) to ensure maximum visibility and ROI.


- Working with the media buying agency to secure the most effective properties as good rates.


- Managing budgets of the by buying the most effective combinations to maximise visibility.


- Analysing media performance regular to ensure that the target audience is being reached, platforms that are working better than the others and altering media plan accordingly.


- Keep developing new channels of reaching out to the Institute's target audience.


- Gather and analyse data about students and parents to understand their behaviour, preference and attitudes.


- Develop insights and help the Institute understand its stakeholders.


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