Brand Manager

2 weeks ago

hyderabad, India Humankind Group Full time
Our client a multinational pharmaceutical company that specializes in developing, manufacturing, and marketing a wide range of high-quality generic and branded pharmaceutical products. Has an opportunity for a Brand Manager (Cardiovascular).
Job Description
Reporting to the Marketing Manager, the candidate will be fully responsible for leading the assigned therapeutic area portfolio (Cardiovascular) and drive for launch and subsequent market leadership and revenue growth of assigned brands. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution operating within the business code of conduct, policies and all applicable laws and regulations.
Major Duties and Responsibilities
Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
Launch and Develop portfolio selling for CV therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
Lead the tactical design and implementation of multi-channel marketing initiatives to include innovative tactics to drive holistic solutions for multi-channel opportunities that strengthen marketing campaigns, improve multi-stakeholder engagements and customized contents for CLM.
Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns. Advise others on the optimal use of channels to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
Manage key opinion leaders and HCPs engagements effectively.
Play an active role to ensure flawless execution of marketing initiatives by the Infield team and manage the CLM process to support IFT in the tactical execution.
Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights to form a robust marketing perspective on Brand issues, competitive positioning, and market dynamics.
Liaise with COE (Centre of Excellence) team to coordinate and execute market research and insights collection to inform Brand Planning and the Patient Journey.
Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
Cross-functional collaboration with, sales, regulatory, market access, finance and business development and COE (Centre of Excellence) for integrated marketing campaigns and identifying new potential generics products for the market.
Support the product listing for institutions (government and private hospitals)
Minimum Qualification
Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment. .
Prior experience in Cardio Vascular(CV) portfolio is a must.
Good interpersonal, presentation and cross functional skills.
Strong analytical and influencing skills.
Knowledge, Skill & Experience
Proven experience in developing and implementing integrated brand plans that are robust and effective.
Demonstrates good insights generations and analytical skills to synthesize robust marketing strategies.
Effective cross functional team player to lead brand team discussions and planning for brand and portfolio to ensure successful delivery of marketing-led initiatives.
Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
Familiar with the knowledge of pharmaceutical industry business, policies, and procedures.
Ability to apply strong patient centricity, empathy and understanding of customers’ needs when developing tailored marketing initiatives, message communication and materials.
High business and marketing acumen.
Strong strategic thinker and solid marketing competencies

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