GUS Education

3 weeks ago

Hyderabad, India Gus Education India LLP Full time

Brand Manager - Job Description

Designation : Associate Manager

Role Type : People Manager

As a Brand Manager, you will be responsible for developing and implementing effective brand strategies to enhance the market presence and reputation of the company's products or services. You will work closely with cross-functional teams to ensure brand consistency and drive initiatives that contribute to the overall business objectives.

PRINCIPAL ACCOUNTABILITIES - List the expected end results that must be achieved to fulfil the job purpose and the activities that help in achieving these results.

Key Responsibilities Strategy Development


- Develop comprehensive brand strategies aligned with the company's overall objectives.

- Conduct market research to understand consumer needs, market trends, and competitor activities.

- Define the brand positioning and differentiation strategies.

Brand Planning and Execution


- Develop annual brand plans outlining key activities, campaigns, and goals.

- Collaborate with advertising, marketing, and product teams to execute integrated marketing campaigns.

- Manage the creative development process, ensuring brand guidelines are consistently followed

Brand Identity and Messaging


- Oversee the creation and maintenance of a strong brand identity, including logos, visual elements, and messaging.

- Ensure consistent brand communication across all channels and touchpoints.

- Work with design teams to create compelling and visually appealing brand assets

Product Launches and Promotions


- Coordinate product launches, including packaging design, promotional materials, and communication strategies.

- Develop and execute promotional campaigns to drive product awareness and sales.

- Monitor and analyze the effectiveness of promotional activities.

Cross-Functional Collaboration


- Collaborate with sales, product development, and marketing teams to ensure a unified approach.

- Provide guidance on product development based on market trends and consumer insights.

- Work closely with external agencies and vendors to execute brand initiatives.

Budget Management


- Develop and manage the brand budget, ensuring efficient allocation of resources.

- Monitor expenses and ROI for all brand-related activities.

Performance Measurement


- Establish key performance indicators (KPIs) to measure the success of brand initiatives.

- Analyze and report on the performance of marketing campaigns, brand awareness, and consumer perceptions.

Market Analysis


- Stay informed about industry trends, market dynamics, and competitor activities.

- Conduct regular market analysis to identify opportunities and potential challenges.

DESIRED PROFILE

MINIMUM QUALIFICATION


- Bachelor's degree in marketing, Business Administration, or a related field.

ESSENTIAL SKILLS

- 4-5 Years of Proven experience as a Brand Manager or in a similar role.

- Strong understanding of marketing principles, brand management, and market research.

- Excellent communication and interpersonal skills.

- Creative thinking and problem-solving abilities.

- Ability to lead and collaborate in a cross-functional environment.

- Familiarity with digital marketing trends and social media platforms.

PERSONAL CHARACTERISTICS & BEHAVIOURS


- Lead by example,

- Live the core values and drive company culture.

- Self-Motivated

- Adaptability

- Ability to work independently and as part of a team

(ref:iimjobs.com)

  • Creative Designer

    1 week ago

    Hyderabad, India GUS Education Full time

    To attract the best-in-class talent for GUS India - Make GUS India an employer of choice

  • Student Recruitment Advisor

    1 week ago

    Hyderabad, India Global University Systems Full time

    Global University Systems (GUS) is one of the most diverse educational networks of higher education institutions around the world. GUS educates in a variety of programs, including bachelor's and master's degree programs, English language courses, and professional, corporate and executive education. At 57 locations including the United Kingdom, Canada, the...

  • Partner Support Executive-portuguese Speaker

    4 weeks ago

    Hyderabad, India Global University Systems Full time

    **Global University Systems (GUS) **is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s...

  • Student Recruitment Advisor

    1 month ago

    Hyderabad, India GUS Education Full time

    General Responsibilities Under administrative leadership, it is the responsibility of the counselor to participate in the planning, development, implementation and evaluation of counseling and student development that will result in educational, personal and support advancement of the vision, mission and values of UPES. Specific Responsibilities A....

  • Associate - Ii

    3 weeks ago

    Hyderabad, India GUS Education Full time

    Work collaboratively with (international) partners, executing the tasks assigned. - Actioning and assigning on queries raised through Examination Office. - Support University to Conduct Online Examination. - Conducting Online Invigilation for Exam rooms and highlighting any malpractices. - Supporting students via Hotline support during Exam period. - Taking...

  • Student Advisor

    1 month ago

    Hyderabad, India GUS Education Full time

    Undergraduate degree required. - Minimum of 2 years’ experience working in sales or similar role. - Experience in academic advising preferred. - Fluent in Spanish, French and Portuguese - Strong oral and written communication required. - Outstanding sales skills, ability to convert leads into sales. - Experience in making outbound high volume calls an...

  • Associate - I

    1 month ago

    Hyderabad, India GUS Education Full time

    As an associate in the finance team working on the Affiliate invoices and POs, you will be required to liaise with the affiliate team and work on the monthly billing, related processes.

  • Student Services Officer

    1 month ago

    Hyderabad, India GUS Education Full time

    Work collaboratively with (international) partners, executing the tasks assigned. - Monitor students’ queries raised. - Support the University in conducting Online Enrolments. - Organize the set-up and to ensure a smooth and timely handling & assigning of Tickets. - Work effectively with a diverse range of service providers and colleagues. - Manage any...

  • Associate - I

    4 weeks ago

    Hyderabad, India GUS Education Full time

    Minimum of 3 years’ experience working in Front office administration or similar role. - Strong oral and written communication skills required. - Lead by example, - Live the core values and drive company culture. - Self-Motivated - Adaptability - Multi-Tasking - Excellent presentation skills. - Confident working in a fast-paced environment, multi-tasking,...

  • Finance Assistant

    4 weeks ago

    Hyderabad, India GUS Education Full time

    Strong communication skills - English is a must, both formal written and verbal Strong attention to detail and time management skills Expertise in MS office environment - Outlook, Word, Excel, PowerPoint etc. Knowledge of corporate procurement processes framework Familiarity with standard ERP processes Ability to record and summarize financial data,...

  • Associate - Ii

    4 weeks ago

    Hyderabad, India GUS Education Full time

    NEED VISA SUPPORT OFFICER TO GUIDE OUR STUDENTS ON COMPLETE VISA PROCESSING.

  • Marketing Coordinator

    4 weeks ago

    Hyderabad, India Global University Systems Full time

    **Global University Systems (GUS) **is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s...

  • VR Telephone Sales

    2 weeks ago

    Hyderabad/ Secunderabad, India timesjobs Full time

    The objective of the team is to call the prospect leads in London that are sourced through different mediums and invite them for an open day to meet a Students Advisor. The advisors would help them apply for one of our many Vocational courses available in our University and Colleges in London.They will require a thorough understanding of relevant...

  • VR Telephone Sales

    2 weeks ago

    Hyderabad/ Secunderabad, India timesjobs Full time

    The objective of the team is to call the prospect leads in London that are sourced through different mediums and invite them for an open day to meet a Students Advisor. The advisors would help them apply for one of our many Vocational courses available in our University and Colleges in London.They will require a thorough understanding of relevant...

  • Marketing Coordinator

    4 weeks ago

    Hyderabad, Telangana, India Global University Systems Full time

    **Global University Systems (GUS) **is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s...

  • Client Relations Officer

    2 weeks ago

    Hyderabad/ Secunderabad, India timesjobs Full time

    The Client Relations Team handles the main switchboard of GLOBAL UNIVERSITY SYSTEMS (GUS). The team receives calls for all of the schools/colleges/universities and is responsible in understanding the query of the caller and diverting the calls to the appropriate person/department.They will require a thorough understanding of all brands under GUS and the...

  • Client Relations Officer

    2 weeks ago

    Hyderabad/ Secunderabad, India timesjobs Full time

    The Client Relations Team handles the main switchboard of GLOBAL UNIVERSITY SYSTEMS (GUS). The team receives calls for all of the schools/colleges/universities and is responsible in understanding the query of the caller and diverting the calls to the appropriate person/department.They will require a thorough understanding of all brands under GUS and the...