Brand Executive

2 weeks ago

Hyderabad Telangana, India Ohris Group of Hotels and Restaurants Full time

A Brand Executive plays a crucial role in managing and promoting a company's brand identity and ensuring consistency across all marketing and communication channels.

1. **Brand Strategy Development**:*
- Develop and implement brand strategies to enhance brand awareness, perception, and positioning in the market.
- Conduct market research, competitive analysis, and consumer insights to inform brand strategies and initiatives.

2**. *Brand Identity Management**:*
- Maintain and strengthen the brand's visual and verbal identity, including logos, colors, typography, and brand guidelines.
- Ensure consistency in branding across all touchpoints, including digital platforms, print materials, packaging, and signage.

3**. *Marketing Campaigns and Collateral**:*
- Collaborate with marketing teams to develop and execute integrated marketing campaigns that align with the brand's objectives and values.
- Create marketing collaterals such as brochures, presentations, advertisements, and digital assets that reflect the brand identity and messaging.

4. **Content Development and Storytelling**:*
- Craft compelling brand stories and narratives that resonate with the target audience and communicate the brand's values, mission, and unique selling propositions.
- Develop content for various channels, including social media, website, blogs, and PR materials, to engage customers and build brand loyalty.

5**. *Brand Communication**:*
- Manage communication strategies and messaging across different channels to maintain a consistent brand voice and tone.
- Monitor and respond to brand mentions, feedback, and inquiries on social media and other platforms to uphold brand reputation.

6. *P**artnerships and Collaborations**:*
- Identify and collaborate with strategic partners, influencers, and stakeholders to amplify brand reach and create meaningful brand associations.
- Negotiate and manage partnerships, sponsorships, and co-branding opportunities that align with the brand's values and objectives.

7**. *Brand Performance Analysis**:*
- Track and analyze key performance indicators (KPIs) related to brand awareness, perception, and engagement.
- Use data and insights to evaluate the effectiveness of brand strategies, campaigns, and initiatives, and make data-driven recommendations for optimization.

8. **Internal Branding and Training**:*
- Ensure internal teams understand and embody the brand values, culture, and messaging through training programs, workshops, and internal communications.
- Foster a strong brand culture and sense of brand ownership among employees across departments.

9**. *Budget Management**:*
- Manage budgets and allocate resources effectively to support brand initiatives, campaigns, and projects while ensuring cost efficiency and ROI.

10. **Stay Updated**:*
- Stay abreast of industry trends, market dynamics, and consumer behaviors to proactively adapt brand strategies and tactics as needed.

Regular outlet visit across group.

A successful Brand Executive combines strategic thinking, creative vision, analytical skills, and effective communication to build and strengthen a brand's identity, reputation, and market presence.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Weekend availability

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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