Area Sales Manager || Distribution Model | Decorative Paint

2 weeks ago


delhi, India Knowbiliti Full time
Market Development
Planning and strategizing for depot geography for short-term
Analyze area-level data to identify gaps and drive necessary Initiatives
Explore and open new dealer counters to expand the overall sustainable sale potential in the area. Increase participation.
Collect reliable information about business ecosystem/customer/area/ competition for market mapping and sensitize the management.
Revenue Responsibility
Delivering on value and volume for geography
Prepare a plan to achieve the assigned business objectives for the depot on a monthly level and work towards the achievement of targets as per budget
Assist dealers in achieving their overall sales target through regular visits, scheme communication, and timely service.
Ensure the growth of core products along with new and focused products
Channel Management
Implement channel initiatives schemes and ensure control measures
Track and solve dealer queries timely to maintain productive relationship
Dealing with big accounts (My Market)
Assist dealers in providing solution to his influencers as well as end consumers for any complaints or queries
Commercial Responsibility
Control entire accounting and audit-related queries
Collecting receivables is per the organization's norms and review of the creditworthiness of business associates and timely review of the same.
Influencer Management
Drive influencer loyalty programs as per the policies of the organization. Ensure extension of benefits to influencers as per the defined loyalty program structure
Rapport building with key influencers/stakeholders, viz: painters, contractors, builders, key accounts, interior designers, architects, etc, and provide them with technical know-how.
Leading, Reporting, and Integration
Leading a team of sales representatives to ensure achievement of business objectives. Motivating, guiding & coaching the direct reports to build a high-performance team
Monitoring team/depot performance by analyzing dashboards (sales and commercial) and taking necessary actions in concurrence with management

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