Regional Sales Manager

3 days ago

New Delhi, India Relaxo Full time
Position Title: Regional Sales ManagerDepartment:Sales and DistributionWork Location:HyderabadGrade:M3/ M4Travel Required:Yes(50%)Reporting to:Administrative:Regional ManagerReported by:ASMsFunctional:Regional ManagerCategory Head

Educational Qualification:Graduate and MBA

in Sales/ MarketingExperience:15 – 20 yearsAny additional requirement:

Purpose of the Position (Job Summary)The purpose of this position is to drive sales in the specific sub-region to meet AOP targets by implementing trade promotions, ensuring stock availability, distributor expansion, etc.Key Roles and ResponsibilitiesFinancialSales strategy:

Design & execute sales strategies defined for each sub-category and state to ensure month-on-month achievement of sales target (value and volume). The RSM is responsible for overall sales in his assigned territory.New product launches

: Ensure revenue from sales of new products as per AOP targetDistributor expansion:

Drive incremental revenue from distribution expansionCustomer OrientationDistributor calls:

Conduct calls as per the agreed plan with each distributor. Review call cycle, reporting (weekly) on calls made and stock ordered for the teamDistributor management:

Build and maintain distributor relationships to grow regional salesMarketing:

Work closely with distributors to develop & execute annual plan for promotions, advertising campaigns and retailer meets; Coordinate with the Marketing team to ensure that distributors are fully aware of and support planned promotionsMerchandising:

Provide merchandising assistance (i.e., through point of sale material, brochures, etc.) and advice to distributors in order to maximise salesDistributor investments:

Ensure distributors have appropriate investments to cater to market needs (stock levels, credit, salesmen, etc.)Complaints management:

Resolve product issues (such as recurring faults) at distributor level, arranging credits, replacement stock as required and providing feedback to Brand Managers for recurring issues; Ensure timely settlement of distributor issues like pending schemes/ discounts/ reversal of debit note, etc.Product intelligence:

Provide support to develop products as per region's demandsException approvals:

Authorise and allocate transit damage rebates and credits effectively and within Company guidelines in order to maintain a positive relationship with distributors and maximise profitability. Report any exceptions to the Regional ManagerMarket metrics:

Track distributor order fulfilment of demand generated from Retailers by the field forceCompetitor benchmarking:

Benchmark market/ competitor best practices through ASMs & derive actionable recommendations from the sameDistributor appointment:

Scouting and appointing new distributors as per defined normsDistributor onboarding:

Ensuring distributor gets all relevant post appointment supportDistributor exclusivity:

Ensuring adherence of exclusivity to Relaxo by designated exclusive distributorsPeople OrientationMarket expansion:

Motivate & lead ASMs & SOs to establish coverage, distribution and display objectives to meet Sales targetsTargets:

Cascade targets for team & provide necessary support such as coaching, feedback, training & development to meet targetsTrainings:

Provide inputs

on training needs for the team to Regional Manager/ HRRecruitment:

Recruit and develop team members. Support HR in creation of a talent pipeline to ensure business continuity in case of attritionMentorship and supervision:

Mentoring, coaching and supervising the work of ASMsInternal Business ProcessSales planning:

Overseeing creation of monthly/ weekly/ daily distributor-wise, sub category-wise sales plan for the monthCollections:

Track & minimize average outstanding at end of each month as a % of month's salesBalanced billing:

Improve sales billing phasing to reduce month end skewChannel partner engagement:

Drive distributor/ retailer engagement and scale up efforts to increase number of participating distributors/ retailersMarket working plan adherence:

Ensure adherence to market working plan for self & team. Report regularly to Regional ManagerDistributor quality tracking:

Review quality of distribution by tracking the range of articles billed out of the identified focus articles and target fulfilmentScheme success

: Maximizing enrolment into trade schemesStock availability:

Ensure improvement in article wise stock availabilityProcess sanctity:

Ensure adherence to key sales processesDistributor-retailer mapping:

Prepare territory-wise distributor to retailer mapping records and ensuring adherenceSales forecasting:

Provide inputs to Regional Manager for accurate & timely sales forecastsReviews:

Conduct and attend timely reviews as per sales governance modelDocumentation from distributors:

Collect no pending issue letter from distributors on quarterly basisCompetenciesTechnical/ FunctionalBehavioralSales planningBTL implementationDistributor management/ engagementProduct knowledge

Customer FocusCollaborationAdaptabilityResult orientationExecution excellenceKey Result AreasQuantitativeQualitative% Target achievement on AOP for the sub-region% revenue contribution from NPDsAverage outstanding at end of each month as % of month's salesIncremental revenue from distribution expansion(Billing in last 3 days/Total Billing) averaged over four quartersAttrition# of participating distributors/ retailers in promotions/ engagement programs% adherence to monthly market working plan (self & team)% Improvement in forecast accuracySalesforce effectivenessDistributor coverage expansionOn time target cascade for teamKey Stakeholder ManagementInternalExternalMarketing/ Brand teamNPDProduction Planning & LogisticsSales Support

DistributorsRetailers

  • Regional Sales Manager

    6 days ago

    New Delhi, India JitKarv Consulting Full time

    We are looking for a Regional Sales Manager to expand our customer base and achieve sales quotas for specific districts of our company.ResponsibilitiesCreate regional sales plans and quotas in alignment with business objectivesSupport Store Managers with day-to-day store operationEvaluate store and individual performancesReport on regional sales...

  • Regional Sales Manager

    6 hours ago

    new delhi, India Tejoo Fashions PVT LTD ( The LCTM Group) Full time

    Job Title: Regional Sales Manager Job Description: As a Regional Sales Manager for women's ethnic wear, your role will involve overseeing sales activities and business development within a specific region outside Delhi. This position requires frequent travel, approximately 15-20 days in a month, to various locations within the assigned region. You will be...

  • Regional Sales Manager

    4 weeks ago

    New Delhi, India Concept Medical Full time

    About Concept Medical:Concept Medical is a global leader in the medical devices sector, specializing in the development and manufacturing of innovative stents and balloon catheters for interventional cardiology and radiology. Our mission is to revolutionize patient care with cutting-edge products that enhance clinical outcomes. As part of our expansion in...

  • Regional Sales Manager

    3 weeks ago

    New Delhi, India Concept Medical Full time

    About Concept Medical:Concept Medical is a global leader in the medical devices sector, specializing in the development and manufacturing of innovative stents and balloon catheters for interventional cardiology and radiology. Our mission is to revolutionize patient care with cutting-edge products that enhance clinical outcomes. As part of our expansion in...

  • Regional Sales Manager

    2 months ago

    new delhi, India JitKarv Consulting Full time

    We are looking for a Regional Sales Manager to expand our customer base and achieve sales quotas for specific districts of our company. Responsibilities Create regional sales plans and quotas in alignment with business objectives Support Store Managers with day-to-day store operation Evaluate store and individual performances Report on regional sales...

  • Regional Sales Manager

    2 months ago

    New Delhi, India JitKarv Consulting Full time

    We are looking for a Regional Sales Manager to expand our customer base and achieve sales quotas for specific districts of our company.ResponsibilitiesCreate regional sales plans and quotas in alignment with business objectivesSupport Store Managers with day-to-day store operationEvaluate store and individual performancesReport on regional sales...

  • Regional Sales Manager

    4 weeks ago

    New Delhi, India Losma India Pvt. Ltd. Full time

    IMPORTANT: You are requested to read the requirements of the candidate profile before applying for the position. We invite applications from individuals specifically working in Sales of MACHINE TOOLS catering to the METAL WORKING SECTOR . Company Description Losma India Pvt. Ltd. is a subsidiary of Losma S.p.A., Italy, a global leader in the design...

  • Regional Sales Manager

    2 months ago

    new delhi, India Relaxo Full time

    Position Title: Regional Sales Manager Department: Sales and Distribution Work Location: Hyderabad Grade: M3/ M4 Travel Required: Yes(50%) Reporting to: Administrative: Regional Manager ...

  • Regional Sales Manager

    3 weeks ago

    new delhi, India Relaxo Full time

    Position Title: Regional Sales Manager Department: Sales and Distribution Work Location: Hyderabad Grade: M3/ M4 Travel Required: Yes(50%) Reporting to: Administrative: Regional Manager ...

  • Assistant Regional Manager/Regional Manager

    3 weeks ago

    New Delhi, India Shriram Life Insurance Full time

    DEPARTMENT : Sales & DistributionKey Role Purpose :The role is responsible for business development and achievement of regional sales objectives by recruiting, training and supervising a team of Branch Managers.Primary and Business Development:- Designing, developing and implementing short and long-term sales strategy for the region under the supervision of...

  • Regional Sales Manager

    2 months ago

    New Delhi, India Relaxo Full time

    Position Title: Regional Sales Manager Department: Sales and Distribution Work Location: Hyderabad Grade: M3/ M4 Travel Required: Yes(50%) Reporting to: Administrative: Regional Manager Reported...

  • Regional Sales Manager

    3 weeks ago

    New Delhi, India Relaxo Full time

    Position Title: Regional Sales Manager Department: Sales and Distribution Work Location: Hyderabad Grade: M3/ M4 Travel Required: Yes(50%) Reporting to: Administrative: Regional Manager Reported...

  • Regional Sales Manager

    1 week ago

    New Delhi, India Turno Full time

    Responsibilities:Taking care of EV Commercial Vehicle Loan business all across the region.Identifying and networking with Key Strategic customers, Dealers, Manufacturers, retail brokers & alternate Channels.Analyse of OEM wise market shares in the assigned regionsDevising & effectuating competitive sales programs/strategies to improve the product awareness...

  • Regional Sales Manager

    2 months ago

    new delhi, India White Force Full time

    Job Description: Regional Sales Manager Job Responsibilities and DutiesLocation - New Delhi, Kirti Nagar. Designs and implements effective sales strategies for the firm Generates sales reports and forecasts Monitors sales performance Analyzes market trends and behaviors Leads sales teams nationwide Maintains healthy working...

  • Regional Sales Manager

    3 weeks ago

    new delhi, India White Force Full time

    Job Description: Regional Sales Manager Job Responsibilities and DutiesLocation - New Delhi, Kirti Nagar. Designs and implements effective sales strategies for the firm Generates sales reports and forecasts Monitors sales performance Analyzes market trends and behaviors Leads sales teams nationwide Maintains healthy working...

  • Regional Sales Manager

    4 days ago

    New Delhi, India Akrivia HCM Full time

    We are seeking an experienced and highly motivated Sales Champion to join our sales team for our flagship product, Akrivia HCM. The Regional Sales Manager will be responsible for developing and implementing sales strategies, driving revenue growth, and expanding our market presence in the region. The ideal candidate will have a proven track record in...

  • Regional Sales Marketing Manager

    4 weeks ago

    New Delhi, India FMCG COMPANY Full time

    About the role:As a RCSM, you will design and implement top-tier sales systems and processes, develop robust channel infrastructure, and lead innovative channel development programs. Your role will enhance the capabilities of our sales teams, ensuring organization remains a leader in the industry. You will report to the Head of Sales Development and the...

  • Regional Sales Marketing Manager

    3 weeks ago

    New Delhi, India FMCG COMPANY Full time

    About the role:As a RCSM, you will design and implement top-tier sales systems and processes, develop robust channel infrastructure, and lead innovative channel development programs. Your role will enhance the capabilities of our sales teams, ensuring organization remains a leader in the industry. You will report to the Head of Sales Development and the...

  • Regional Sales Manager

    2 months ago

    New Delhi, India Indusface Full time

    Careers » Current Openings » Regional Sales Manager Role: As a Regional Sales Manager, the candidate would be focused on driving up the Indusface market share and revenue growth across various business accounts. An understanding of application security and the cloud services would be a huge advantage. New business development activities as well as...

  • Regional Sales Manager

    3 weeks ago

    new delhi, India Indusface Full time

    Careers » Current Openings » Regional Sales Manager Role: As a Regional Sales Manager, the candidate would be focused on driving up the Indusface market share and revenue growth across various business accounts. An understanding of application security and the cloud services would be a huge advantage. New business development activities as well...