Sr. Account Manager

1 month ago


chennai, India dentsu Full time
The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Job Title:

Sr. Account Manager - Paid social

Job Description:

Job Description

Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief. Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns. Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality. Sharing knowledge across the team especially for the juniors to help them grow. Guiding/mentoring them with the queries they have in daily operations. Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team. Planning & forecasting the budget & estimating the other metrics based on the audience & it's size and historical performance. Conducting regular research to provide client with different strategies that can improve brand performance.

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