Marketing Manager

1 month ago


mumbai, India InCred Asset Management & Alternative Investments Full time
About InCred
InCred’s asset management business is rooted in serving the investment needs of wealth creators who are looking for differentiated investment products across a wide spectrum of strategies including Long-only equity, structured debt, Absolute return strategies, quantitative asset allocation, hedge Fund, unlisted equities and more.
Our focus is to choose a combination of strategies best suited to the prevailing macroeconomic
environment and investment opportunities to generate risk-adjusted return for investors. InCred AMC is a part of the InCred Group, which is a leading diversified financial services company with a
presence in the areas of Financing, Investment Banking, Wealth Management, Asset Management and Institutional Equities and Broking. InCred Finance, the lending business of the group was founded in 2016 by Bhupinder Singh as a new-age, tech-and risk-analytics-focused lending institution. The equity investors in InCred Financial Services include KKR, TRS, ADIA, INVESTCORP, OAKS, Moore Capital, Elevar Equity, Paragon Partners, Ranjan Pai, Gaurav Dalmia etc.
Job Responsibilities
This position is responsible for providing strong marketing partnership to Group Business and ensuring alignment with Group Wholesale Banking and Market’s plans.
Responsibilities
PR/Corporate Communication to ensure strong coverage and building thought leadership
presence in media
Digital marketing & Social media management.
Distributor communications & engagement initiatives.
Ongoing Client events and webinars.
All customer facing communications including product brochures, presentations, mailers, letters, etc.
Responsible for all content on the website and website maintenance.
Handling multiple vendors and agencies and budgeting.
Job Requirements
Degree in Marketing/ Business with at least 2 years of relevant B2B marketing experience in
targeting and segmentation work; successful development and implementation of customer and product/ benefit pillars
Digital Marketing Experience in Financial Industry would be advantageous
Strong Conceptualisation and Analytical Skills
Strong Project Management & Implementation Skills
Strong Marketing Acumen & Writing Skills
Strong People Leadership Skills and ability to work in large and multi-team dynamics – Strong
Team Player.
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