New Product Development Manager

2 weeks ago

Mumbai, India Sunbeam Merchantile Ventures Full time

1. Product Innovation & Strategy (primarily in the development of Beverages and Ready-to-Drink products)
Identify and develop innovative product concepts that align with market trends and business objectives.

· Identify new product opportunities based on market trends, customer insights, and competitive analysis.

· Develop and manage the product roadmap, ensuring alignment with business goals.

· Conduct feasibility studies, risk assessments, and cost-benefit analyses for new product ideas.

2. Product Development & Execution

· Oversee the entire product development lifecycle, from ideation to commercialization.

· Work closely with R&D, design, engineering, and manufacturing teams to develop and refine prototypes.

· Ensure new products meet quality, regulatory, and compliance standards.

3. Project Management

· Develop and manage project timelines, budgets, and resource allocation.

· Coordinate with cross-functional teams, including marketing, sales, and supply chain, to ensure seamless execution.

· Identify and resolve bottlenecks or challenges in the development process.

4. Market Research & Consumer Insights

· Conduct market research to understand customer needs, preferences, and pain points.

· Analyze competitor products and pricing strategies to position new products effectively.

· Collaborate with marketing teams to develop branding, messaging, and go-to-market strategies

5. Commercialization & Go-to-Market Strategy

Collaborate with marketing and sales teams for successful product launches.

6. Post-Launch Performance & Continuous Improvement

Track product performance post-launch and gather feedback for improvements.

· Optimize product features and functionalities based on customer feedback and market trends.

· Ensure continuous innovation and improvement of existing product lines.

7. Compliance & Quality Management

Ensure new products meet industry regulations and company quality standards.

8. Team Leadership & Collaboration

Lead and coordinate with cross-functional teams to ensure seamless product development.

9 Educational Qualifications

  • Bachelor's Degree
    (minimum):
  • Food Science and Technology
  • Food Engineering
  • Master's Degree
    (optional, but preferred for advanced roles):
  • M.Sc. in Food Science
    /
    M.Eng. in related fields

10. Professional Experience

  • Experience in Food Product Development
    (5–10 years):
  • Hands-on experience in food and beverages formulation, testing, and commercialization.
  • Background in quality assurance, regulatory compliance, or packaging design can be valuable.

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