Performance Specialist

2 weeks ago

chennai, India Precise Communications Full time

Job Title: Performance Marketing – Specialist

Location: Chennai, India

Experience: 4+ Years


Company Overview:

At Precise, innovation and excellence converge to redefine integrated marketing. We are committed to perfecting communication in a rapidly changing consumer landscape by expertly combining traditional and digital strategies to deliver impactful results for our clients. Our expertise lies in mastering both the art and science of communication, ensuring that our messaging resonates powerfully across all platforms.


Job Overview:

We are seeking a highly skilled and motivated Performance Marketing Specialist to join our team in Chennai. The ideal candidate will bring at least five years of hands-on experience in managing paid search and social media campaigns, with deep expertise in Google Ads, Meta Ads, and other key advertising platforms. This role demands a strategic thinker with a strong proficiency in data-driven marketing, ready to deliver measurable results and optimize performance across various digital channels.

This role is for a seasoned professional who is fully proficient in performance marketing tools and strategies, capable of managing and resolving issues independently, and effectively supporting client needs from the outset.

Paid Search:

  • Campaign Strategy & Execution: Develop, execute, and optimize search campaigns across Google Search, Display, YouTube, and Performance Max (PMax) to maximize reach and ROI.
  • Keyword & Audience Targeting: Implement and refine keyword strategies and audience segmentation to capture high-intent traffic and improve campaign relevance.
  • Bidding & Ad Formats: Manage AI-driven bidding strategies (Target ROAS, Target CPA) and optimize ad formats, including Responsive Search Ads (RSAs) and Demand Gen formats like Discovery ads.
  • Campaign Management: Oversee campaign management across multiple accounts and brands, ensuring efficient implementation, scheduling, and ad rotation.
  • Troubleshooting & QA: Act as the initial point of contact for troubleshooting issues, managing and resolving discrepancies between reporting systems, and ensuring the quality of ad creatives against site specifications.


Paid Social:

  • Platform Management: Develop, execute, and optimize paid social campaigns across Meta (Facebook & Instagram), TikTok, Twitter, , and Snapchat, ensuring each platform is leveraged effectively.
  • Targeting & Creative Strategy: Utilize advanced targeting techniques, including custom and lookalike audiences, while collaborating with the creative team to develop compelling ad creatives tailored to each platform.
  • Cross-Platform Consistency: Implement and oversee cross-platform campaigns to maintain consistent messaging and maximize audience engagement.
  • Bidding & Optimization: Manage bidding strategies, troubleshoot creative issues, and continuously optimize campaigns to improve key performance metrics such as engagement, CTR, and conversions.
  • Campaign Management: Handle the implementation, scheduling, and rotation of ads within online advertising and social media campaigns, and track campaign status to identify and resolve delivery issues.


Google Analytics (GA) Management:

  • Event Tracking & Goal Setup: Define, implement, and manage event tracking and conversion goals within Google Analytics 4 (GA4) to accurately measure user interactions and key conversion points.
  • Account Integration: Seamlessly connect GA4 with Google Ads, social platforms, and other marketing tools to enable comprehensive performance tracking and attribution analysis.
  • Discrepancy Resolution: Regularly audit and resolve data discrepancies between GA4 and other reporting tools to ensure accurate performance measurement.
  • Custom Reporting & Dashboards: Create and maintain custom reports and dashboards that provide actionable insights, focusing on campaign effectiveness, user behavior, and conversion performance.
  • Optimization & Troubleshooting: Measure and optimize campaigns using GA4 and vendor-specific dashboards, troubleshoot issues as they arise, and ensure that campaigns meet delivery and KPI objectives.


Additional Responsibilities:

  • Client Liaison & Collaboration: Liaison with clients and agencies for campaign setup, tracking, deliverables, and maintenance communications; collaborate with internal and external teams to ensure seamless campaign execution.
  • Process Improvement: Stay current on key developments in the digital advertising space, recommend and build new processes to support changing industry needs, and create and maintain digital operations processes for efficiency.
  • Performance Analysis & Reporting: Regularly review reporting data for quality assurance, optimize ad delivery to reduce costs, and provide documentation to ensure nothing is missed across multiple concurrent campaigns.
  • Accountability & Forecasting: Take overall accountability for planning, forecasting, delivery, and growth of profitable campaigns, maintaining a target and KPI-focused approach.

Required Skills and Qualifications:

  • Education: Bachelor’s degree in Marketing, Digital Media, or a related field.
  • Experience: Minimum of 4 years of hands-on experience managing paid search and social media advertising campaigns, with a proven track record of delivering measurable results.
  • Technical Expertise:
  • Advanced knowledge of Google Ads (including Performance Max, Responsive Search Ads, and Demand Gen formats).
  • Proficient in Meta Ads Manager, Ads, TikTok, Twitter, and Snapchat advertising platforms.
  • Deep understanding of Google Analytics 4 (GA4), including event tracking, goal setup, account integration, and troubleshooting discrepancies.
  • Analytical Skills: Exceptional data interpretation and analytical skills, with the ability to conduct in-depth performance analysis and translate insights into actionable campaign strategies.
  • Communication Skills: Outstanding communication and presentation skills, capable of conveying complex technical information in a clear, concise manner to both internal teams and external stakeholders.
  • Flexibility & Benefits: Willingness to travel to Dubai if needed, adding an exciting dimension to the role and offering the opportunity to collaborate with our team and clients in person.


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