Area Sales Manager

4 weeks ago

chennai, India Cemech Lexury Paints Full time

Company Overview


Cemech Luxury Paints is South India's leading luxury paint manufacturer. We are known for our high-quality and affordable luxury paints. Our paints are made with top-notch materials and undergo a thorough cleaning process to ensure optimal performance. With a team of 201-500 employees, we are dedicated to launching paint products of international quality.


Job Overview


We are seeking an experienced and dynamic Area Sales Manager to join our team at Cemech Luxury Paints. As an Area Sales Manager, you will be responsible for driving sales growth in the Chennai region of Tamil Nadu. This is a full-time position ideal for someone with 1 to 3 years of experience in the paint industry.


Job Summary:

As an Area Sales Manager in the paint industry, you will be responsible for overseeing and managing the sales activities in a designated geographic area. Your primary objective is to drive revenue and achieve sales targets by leading a team of sales representatives, building and maintaining strong customer relationships, and implementing effective sales strategies. This role requires a deep understanding of the paint industry, market trends, and exceptional leadership and sales skills.

Key Responsibilities:

Team Leadership:

Recruit, train, and manage a team of sales representatives.

Set clear sales targets and provide guidance and motivation to achieve them.

Conduct regular performance evaluations and provide coaching and feedback to the sales team.

Sales Strategy:

Develop and implement sales strategies and plans to meet or exceed sales targets.

Analyze market trends, customer preferences, and competition to identify opportunities and threats.

Create and execute effective pricing, promotion, and distribution strategies.

Customer Relationship Management:

Build and maintain strong relationships with key customers, including retailers, distributors, and contractors.

Resolve customer complaints and issues promptly and professionally.

Ensure customer satisfaction and loyalty by providing excellent service and support.

Market Expansion:

Identify and pursue opportunities to expand the company's market share within the assigned area.

Explore new markets and distribution channels to grow the customer base.

Collaborate with marketing teams to develop marketing campaigns and promotions.

Sales Reporting and Analysis:

Monitor and report on sales performance, market trends, and competitor activities.

Prepare sales forecasts and budgets for the area.

Use data and analytics to make informed decisions and adjustments to sales strategies.

Inventory Management:

Coordinate with supply chain and operations teams to ensure sufficient product availability and distribution within the area.

Manage inventory levels to avoid overstock or stockouts.

Compliance and Documentation:

Ensure compliance with all company policies, industry regulations, and legal requirements.

Maintain accurate records of sales activities, transactions, and customer interactions.

Training and Development:

Provide ongoing training and development opportunities for the sales team.

Stay up-to-date with product knowledge and industry trends to impart knowledge to the team.

Qualifications:

Bachelor's degree in business, marketing, or a related field (MBA is a plus).

Proven experience in sales management in the paint industry or a related field.

Strong leadership and team management skills.

Excellent communication and negotiation abilities.

Proficiency in using sales software and tools.

Analytical skills to assess market trends and sales data.

Ability to travel within the designated area.

Understanding of paint products and industry-specific knowledge is highly desirable.


The role of an Area Sales Manager in the paint industry is critical for the company's success in a competitive market. This position requires a strategic thinker with a strong sales background and the ability to lead a team to achieve sales goals and expand market presence.

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