Paid Ads Specialist-Google/Meta Ads

3 weeks ago


Delhi, India DigitallyTop Full time

Job description:

Job Title: Paid Ads Specialist – Google & Meta Ads

Location: Dwarka Sec-12, Delhi (Delhi candidates preferred)
Experience: 3–6 years

About the Role

We are seeking an experienced Paid Ads Specialist with strong expertise in Google Ads & Meta Ads to drive high-performing lead generation and e-commerce campaigns. The ideal candidate should be data-driven, results-oriented, and have experience managing both domestic and international projects.

Key Responsibilities

  • Plan, manage & optimize Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook & Instagram) campaigns.
  • Develop strategies to maximize ROAS, CTR, and conversions across paid channels.
  • Conduct keyword research, audience targeting & competitor analysis.
  • Implement A/B testing for creatives, ad copies & landing pages.
  • Manage campaign budgets effectively and ensure cost efficiency.
  • Track, analyse & report campaign performance using Google Analytics, Tag Manager & Ads Manager.
  • Stay up to date with industry trends, algorithm updates & platform best practices.
  • Collaborate with creative & content teams for impactful ad creatives.

Requirements

3–6 years of proven experience in Google Ads & Meta Ads campaign management
Strong background in lead generation & e-commerce campaigns
Experience working with a digital marketing agency (mandatory)
Experience in managing international projects & clients
Proficiency with Google Analytics, Tag Manager, Data Studio & Meta Ads Manager
Strong analytical, problem-solving & reporting skills
Google Ads / Meta Blueprint Certification (preferred)

Job Types: Full-time, Permanent

Work Location: In person

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Work Location: In person



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