Paid Media Executive

4 weeks ago


Mumbai, India Koffeetech Communications Full time

We are looking for a results-driven Paid Media Executive to manage, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in running campaigns, analyzing performance metrics, and ensuring maximum ROI on ad spends.Key Responsibilities:- Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.- Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.- Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.- Create, test, and iterate ad creatives, copies, and formats to improve performance.- Collaborate with design and content teams to ensure ads are aligned with brand guidelines.- Track, analyze, and report campaign performance with actionable insights.- Manage budgets effectively and ensure campaigns stay within allocated spends.- Stay updated with platform changes, new ad features, and industry best practices.Requirements:- Bachelor’s degree in Marketing, Business, or related field.- 1–3 years of experience in paid media/digital advertising.- Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.- Strong analytical and problem-solving skills.- Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).- Ability to work on multiple campaigns and deliver within deadlines.- Google Ads or Facebook Blueprint certifications (preferred).


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