
Paid Media Executive
5 days ago
Position:
Paid Media Executive
Location:
Borivali East, Mumbai
Job description:
Develop and execute media buying strategies across digital channels such as display, social media, search, video, and programmatic platforms
Research and analyse market trends, audience insights, and competitor activity to inform media planning and buying decisions
Negotiate media buys including pricing, placements, and added value opportunities, to ensure optimal campaign performance within budget
Collaborate with creative teams to develop compelling ad creatives and messaging tailored to target audiences
Monitor campaign performance and conduct ongoing analysis to optimise media spend, targeting, and creative elements for maximum ROI
Stay updated on emerging media trends, technologies, and best practices to continually improve campaign effectiveness
Build and maintain relationships with media vendors, publishers, and ad networks to stay informed about new opportunities and negotiate favourable terms
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