Branding and product specialist

2 weeks ago

Pune, India 3CIndia Full time

Role Summary Assist in end-to-end product lifecyclefrom brand strategy and packaging to market launch and performance analysis. This junior position supports cross-functional teams and gains hands-on experience in branding, product management, and customer-facing initiatives. Key Responsibilities Branding & Marketing Help develop and implement brand strategies that align with company goals and product positioning reddit.com +14 +14userpilot.com +14 . Conduct competitive research and market trend analysis to refine brand messaging and visuals . Assist with creation/review of marketing materialspackaging, social posts, ad copy, banners, etc.ensuring brand consistency . Monitor brand KPIs such as awareness, sentiment, and engagement; propose improvements. Product Support & Management Gain deep product knowledgefeatures, benefits, use casesto support internal and external stakeholders reddit.com +14userpilot.com +14naukri.com +14 gomediajobs.com +7tealhq.com +7betterteam.com +7 . Support product launches: coordinate timelines, create demos, and train sales/marketing teams superworks.com +3totempool.com +3tealhq.com +3 . Collect and analyze user feedback to identify trends and suggest enhancements . Maintain product documentation: FAQs, feature guides, comparison sheets expertia.ai . Cross-Functional Collaboration Work collaboratively with teams in marketing, product development, sales, and customer support to align strategy and execution userpilot.com +1naukri.com +1 . Support sales with up-to-date product presentations and collateral expertia.ai . Assist in coordinating product eventslaunches, webinars, demos. Requirements Bachelors degree in Marketing, Business, Communications, English, or a related field. 02 years of experience in marketing, brand support, product support, internships, or fresh graduates. Excellent writing and verbal communication skills. Analytical mindset with basic skills in research, trend tracking, and data interpretation. Familiarity with digital marketing tools, CRM, CMS (e.g., WordPress) and MS Office. Highly organized with strong attention to detail and task management. Preferred (Nice-to-Have) Basic understanding of SEO, branding principles, or product marketing. Experience with design software (e.g., Canva, Adobe Creative Suite). Prior involvement in product launches, branding campaigns, or content creation. Knowledge of product development methodologies (Agile, Lean startup). Understanding of analytics platforms (Google Analytics, social insights). What We Offer Structured training and mentorship across branding and product disciplines. Exposure to multidepartmental collaboration and strategic projects. Opportunity to build a strong foundation for future roles like Product Manager, Brand Manager, or Marketing Specialist. A growth-oriented, supportive environment with clear progression paths.

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