Apply in 3 Minutes: Paid Campaign Manager
2 months ago
Job Purpose –
- Creating and executing a strong performance marketing strategy & execution plan- Developing and managing digital prospecting and remarketing campaigns- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels- Identifying and testing new channels to continue to meet or exceed established critical metrics.- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.- Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary.
Job Responsibilities -
- You have a degree in Marketing, Business Administration or a related field.- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.- You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.- To develop, manage and optimise lead generation campaign and deliver leads as per business requirements (cost, quality and target customers)- You are a highly goal-oriented individual and have excellent communication skills.- You are open-minded, curious and a strong problem solver.
Educational Qualifications - Postgraduate in Marketing or Business Administration
Experience and Skills Required -
8 to 10 years of performance marketing experience in the Broking industry.
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