Manager - Digital Marketing/Campaign - BFSI

1 week ago


Indore, Madhya Pradesh, India Hitya Global Full time

Digital Marketing - Campaign Manager (ORM/ Purpose :

  • Creating and executing a strong performance marketing strategy & execution plan.
  • Developing and managing digital prospecting and remarketing campaigns.
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
  • Identifying and testing new channels to continue to meet or exceed established critical metrics.
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Analyse campaign results & share learnings with stakeholders.
  • Identify the gaps where results are not as expected and change the strategy as necessary.
Job Responsibilities:

  • You have a degree in Marketing, Business Administration or a related field.
  • You have prior experience in a similar role as well as experience building effective multichannel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.
  • To develop, manage and optimise lead generation campaign and deliver leads as per business requirements ( cost, quality and target customers)
  • You are a highly goaloriented individual and have excellent communication skills.
  • You are openminded, curious and a strong problem solver
Educational Qualifications:

  • Postgraduate in Marketing or Business Administration )


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