Paid Campaign Manager

2 months ago


Indore, India Bigul.co Full time

Campaign Manager


Job Purpose –

  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics.
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary.


Job Responsibilities -


  • You have a degree in Marketing, Business Administration or a related field.
  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.
  • To develop, manage and optimise lead generation campaign and deliver leads as per business requirements (cost, quality and target customers)
  • You are a highly goal-oriented individual and have excellent communication skills.
  • You are open-minded, curious and a strong problem solver.


Educational Qualifications - Postgraduate in Marketing or Business Administration

Experience and Skills Required -


8 to 10 years of performance marketing experience in the Broking industry.



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