Lead - Brand Designer

AL Circle is the world's first and fastest-growing virtual ecosystem for the global aluminium industry. With

a mission to innovate, connect, and enable global trade, AL Circle empowers users to learn, promote,

and conduct business seamlessly within the trillion-dollar aluminium economy. Anchored by a legacy of

industry fostering collaboration, and inspiring industry-wide progress.

Addressing the entire ALuminium value chain from bauxite, alumina, and primary aluminium to end users

and recycled metal, AL Circle is a one-stop solution for the global industry. ALuminium - the green metal,

has a key role to play in the global efforts towards sustainability owing to its recyclability, lightweight, and

numerous applications, and AL Circle's motto is to further the path to net-zero for our industry through

digital tools, reliable connections, and efficient transactions. AL Circle's suite of offerings includes web

platforms and mobile applications, the current focus of which are the news platform and the B2B

marketplace, as listed below:

AL News:

AL Biz:

As the Lead -Brand Designer, you will be responsible for shaping and maintaining the visual identity of

our brand across all digital and offline touchpoints. You will lead design initiatives that enhance brand

recognition, ensure consistency, and inspire engagement. This role requires a mix of creativity, strategic

thinking, and leadership to bring the brand vision to life.

The role will report to the Director.

Roles and responsibilities

● Develop and execute brand design strategies aligned with overall brand and marketing

objectives.

● Lead the creation of visual assets: brand identity systems, graphics, layouts, infographics,

presentations, digital creatives, and campaign collateral- static and motion graphics

● Work with the tech team and other designers to develop designs for landing pages, screens and

other UI/UX enhancements

● Ensure brand consistency across all design outputs (social media, website, marketing

campaigns, events, and product collateral).

● Collaborate closely with brand, content, and marketing teams to translate messaging into

impactful visual communication.

● Find opportunities to integrate industry best practices,latest technologies (including AI) and tools

to improve the efficiency and output of the design team

● Mentor and guide junior designers, fostering creativity while maintaining brand standards.

● Stay updated on design trends, tools, and technologies to keep the brand identity modern and

competitive.

● Work with external agencies/partners when needed to deliver large-scale design projects.

Eligibility Skills

Must-haves

● Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or related field (Master's

preferred but not mandatory).

● 4+ years of professional design experience, with at least 1-2 years in a manegerial or senior

design role.

● Strong portfolio showcasing brand identity design, digital campaigns, and multi-platform creative

work.

● Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).

● Must-have tool proficiency: Adobe Creative Suite, Adobe Premiere Pro, Illustrator, Photoshop,

InDesign, After Effects, Figma, Sketch.

● Strong knowledge of typography, color theory, layout principles, and branding.

● Experience with motion graphics, video editing, or 3D design.

● Familiarity with UI/UX principles and design tools (Figma, Sketch).

● Ability to translate brand strategy into compelling and cohesive visuals.

● Proven experience leading design teams or projects.

● Excellent communication, storytelling, and presentation skills.

● Strong eye for detail.

Nice to-haves:

● Knowledge of print production.

● Exposure to working with global markets and B2B brands.

● Background in creative/design agencies.

● Understanding of multi-lingual collateral production

Place of Posting: Kolkata

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