Brand Consultant

4 weeks ago

Kolkata, India Emami Ltd Full time

Brand Consultant – Baby Care (Retainer, 6–8 Months)

We are seeking an experienced
Brand Consultant (Retainer)
to lead the
launch of our Baby Care category
. This is a
short-term engagement (6–8 months)
where the consultant will play a pivotal role in shaping the brand from the ground up – from strategy and product development to go-to-market execution.

Key Responsibilities:

  • Define the brand vision, positioning, and value proposition
    for the Baby Care portfolio.
  • Conduct
    market research and consumer insight mining
    to identify gaps and opportunities in the Baby Care segment.
  • Lead
    New Product Development (NPD)
    : concept to execution (product design, packaging, pricing, testing).
  • Create
    go-to-market strategies
    including distribution model, retail activation, digital campaigns, and launch calendar.
  • Drive
    ATL & BTL launch campaigns
    , ensuring strong parent and caregiver connect.
  • Partner with R&D, Sales, Supply Chain, and agencies to ensure timely and successful product rollout.
  • Establish
    launch metrics (awareness, trials, adoption)
    and monitor post-launch performance.

Requirements:

  • 7–8+ years
    of experience in FMCG brand management/consulting with a
    must-have background in Baby Care category
    (soaps, lotions, wipes, shampoos, diapers, etc.).
  • Proven success in
    new product/category launches
    and
    market entry strategies
    .
  • Strong expertise in consumer insights, innovation, and go-to-market planning.
  • Hands-on experience with
    ATL/BTL execution
    and integrated marketing campaigns.
  • Ability to deliver outcomes within a fixed-term
    retainer engagement
    .

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